As an advisor, Febbraio would help the senior executive team with business advice & strategy to expand the company's business globally
The aim of the campaign was to urge ‘environmental superheroes’ to support beach clean ups. The initiative was amplified via multi-media tools including, digital, social media and broadcast
PepsiCo India worked with GEM Enviro Management, a waste management company, and set up 100 collection points across 36 districts of Maharashtra for recycling of used PET bottles
The company has been recognised based on a rigorous assessment conducted by the Great Place to Work® Institute
The NBA Board Meeting held immediately after the 12th Annual General Meeting (AGM) September 17, elected the new office bearers
The new positioning recognises Dalmia Cement’s technological innovation in manufacturing cement and its pioneering efforts in nation-building
CHLEAR fuses traditional advertising with futuristic elements such as AI, Big Data, Localised Content to deliver brand reach, recall and connect
The new brand, Qubo, offers a range of artificial intelligence-powered connected smart devices like smart indoor camera, smart gas sensor, smart smoke sensor, and smart door/window sensor
The tournament will be held in Japan from September 20 to November 2 and will be telecast in India live on the SONY TEN 2 channels and VOD service SonyLIV
The agency will aid Satvam to devise a communication strategy that has a strong recall and resonates with millennials
Sukumaran will be responsible for the supervision and development of the ICP business along with the CSP business in India
The company also announced new additions to its male grooming portfolio with its patented BT 9000 series of Havells trimmers
The participants to perform stunt at a beachside forest along with baby crocodiles and snakes
The 6-episode season provides insights into army regimental centers where soldiers — both serving and retired — share their life experiences from times of peace and war
Now users in India can add songs to stories on Facebook and Instagram, Lip Sync Live on Facebook and pin favourite music to Facebook profiles
The event saw 42% increase in average time watched per unique viewer in comparison to the 2015 event
The app features best titles from Mazhavil Manorama & Manorama News along with originals and movies
Bajaj was associated with Economic Times for over eight years
Bawankule moves from Google Cloud India where he holds the post of Country Director
The channel unveiled its refreshed identity with its first original 'The Love Laugh Live Show'
The appointment has been approved by the Appointments Committee of the Cabinet
Dehnugara will be working with the Bangalore-based start-up’s Founders Shanti Mohan and Sanjay Jha
The dismissal was made with consent of both parties
The ‘Kulish’ logo is an ideal choice to reflect the ethos of Rajasthan Patrika and the move is essential to stay relevant and ahead of the times, say industry heads
As Prime Minister Narendra Modi celebrates his birthday today, industry experts tell us how brand Modi continues to inspire
Ravi Desai, Director, Mass and Brand Marketing, Amazon India, talks about the 6,000-km truck tour for the sale campaign, the marketing spends and going regional
The theme of the Sept 24 event is ‘Creativity First: Brand Engagement In The Connected Era’
Pepsi, Doritos and Cadbury are some brands following the trend
Guest Column: Vikas Chawla, Co-founder of Social Beat, explains how to build a sustainable podcast channel in an age where content is king
Advertising industry experts say that data and analytics tools won’t curb creativity, in fact, creative directors can leverage these marketing tools to reach out better to their target audience
The tool is powering communication for brands by improving their experience with order-related updates and resulting in more tracking-page visits versus SMS notifications
Industry experts are unanimous that with consumers adapting to Voice there is a need to enhance customer engagement to strengthen brand presence and improve sales with the use of conversational AI