The Body Shop India partnered with Plan International, a global non-profit organization, to further their fight against gender inequality
Prior to this, Srikanth was President & Group CFO of Polaris Financial Technology
Conceptualised by Wunderman Thompson, the commercials are an addition to the earlier series of three TVCs based on the ‘Pran jaaye par Pulse Na Jaaye’ storyline
IDFC's campaign, conceptualised by TBWA, features two digital videos targetting two different sets of audience
The products are available in all hypermarkets, exclusive Mother’s Recipe outlets and local retail stores across Delhi-NCR, Bangalore, Mumbai, Pune, Ahmedabad and on e-commerce portals like Bigbasket
The ad-tech startup's new product helps its users to take better control of the browsing experience
Sood joins from NDTV where he was Head of Sales & Business Development
Winners will be felicitated on 19th December at Hotel Shangri La, New Delhi.
Winners will be felicitated at the Hotel Shangri La Delhi, on 19th December
According to reports, the decision was announced today at the company's Mumbai office
The campaign, which was launched on December 13, 2019, has since garnered 88 million views
The service will be applicable across menus and in 100+ cities in India, making Zomato the only food app to guarantee on-time delivery
The agency will also partner VIP in their entry into two new categories, apart from ATL and retail communications, across international markets
Spotify's Wrapped campaign comes to India, highlighting the biggest music trends that rocked the country
The group has 138 million monthly unique visitors, as per the Comscore Mobile Metrix report
The latest TVC is a part of Cipla’s #BerokZindagi campaign aimed at tackling the social stigma surrounding asthma
Sameer Saxena, The Viral Fever Originals, CCO & Head, shares insights on the new categories the company is planning to enter, the importance of branded content for TVF & new shows in the pipeline
Number of cable TV subscribers in country at 11.7 crore, the ministry of information and broadcasting has said
Industry leaders share insights on the key events that influenced the OOH industry
Gurpreet Singh, Head - Marketing, United Breweries Ltd, talks about the idea behind introducing Witbier under the brand’s Ultra portfolio, marketing strategies & plans ahead
Neeraj Joshi, Marketing Head, Zee Studios, talks to us about the reach and execution of the campaign 'Bharat Salam' for the movie Hotel Mumbai
The deal may be sealed by the year-end as Zomato is also trying to close a new financing round of $600 million
Kumar, the Joint MD Mathrubhumi, shares his thoughts on MBIFL, digitisation and revenue expectations, and why the M&E industry will survive the economic slowdown
This is the first of a six-part series on Wave X Remix Culture, the latest edition of Lodestar UM’s social media tracker
Industry experts pick out their favourite digital campaigns that stood out amongst the rest in the year gone by
Industry leaders believe Madhavan was the natural successor for the big role & the expectation from him is to replicate his success in overseeing Star’s ventures in the southern states
Former HUL Chairman, Padma Vibhushan Ashok Ganguly, and HUL Chairman Sanjiv Mehta attend the launch of the book in which Sitapati has captured his experiences as the inside man of HUL
Amul, Flipkart, HDFC, Jio News and Swiggy were some of the brands that were quick to leverage the moment while establishing a creative connect with their brand offerings