ShareChat hosts 4-day Friendship Day campaign ‘It’s Buzzing’

To celebrate the essence of friendship, ShareChat organised a 4-day long friendship’s day campaign - ‘It’s Buzzing.’ Famous B-Town celebrities and social media sensations - Asim Riaz, Mouni Roy, and Urfi Javed came live on ShareChat’s Audio Chatrooms for a fun-filled session with their fans all over India. Throughout these sessions, they shared what friendship meant to them, breakups and makeups with friends in the industry, and much more. The campaign witnessed over 6.6 million users joining ShareChat’s Chatrooms to make the most of their Friendship’s Day weekend. 

The ‘It's Buzzing’ campaign highlighted ShareChat's ability to build meaningful connections among users from diverse demography and language choices. ShareChat’s Audio Chatrooms have become India’s largest voice-based hangout destination, with over 12 million MAU and 1.5 billion minutes streamed monthly. It engages like-minded people from the nooks and corners of India and helps them to connect with creators, experts, and celebrities. The most popular discussion topics on ShareChat Audio Chatrooms revolve around Friendship and Love. Others include Astrology, Devotion, Shayari, Singing, Jokes, Gaming, Motivation, etc. 

Speaking about the campaign, Akshat Sahu, Director of Marketing, ShareChat, said, “We at ShareChat have created a dynamic and distinctive space for all Indians to access personalized content, communicate with like-minded individuals, and create networks both locally and nationally. On ShareChat LIVE Audio Chatrooms, conversations about friendship are the most popular ones. The high number of user participation shows that our campaign - ‘It's Buzzing,’ resonated with the audience and testifies their preference for live audio format. Furthermore, we are glad that we could offer our users a common platform to celebrate the Friendship Day weekend with popular celebrities like Asim Riaz, Mouni Roy, and Urfi Javed, who were equally stoked to connect with their fans across India in real-time in such large numbers.” 

ShareChat’s LIVE Audio Chatroom sessions for Friendship Day also included a rapid-fire round in which celebrities divulged the names of their bollywood mates and besties, 2 am friends, travel, and gossip buddies, relationships with the paparazzi, and much more. Asim Riyaz disclosed details about his upcoming single - Coffee, Mouni Roy highlighted the importance of food friendships, and Urfi mentioned how she was shocked yet elated when Ranveer Singh called her a fashion icon. Some listeners also got a chance to interact with these celebrities. Users showed their affection for celebrities, long-time friends, and new acquaintances by giving virtual gifts to them as digital tokens during Friendship Week, making them feel special.