Zomato withdraws its 'casteist' commercial
Unintentionally, we may have hurt the sentiments of certain communities and individuals, the company said in a statement
Date-wise News
Alia Bhatt is up-for-life with mCaffeine’s new campaign
The campaign is conceptualized and executed by Wondrlab
Kellogg’s HERSHEY’S Chocos' launch TVC revolves around a kid and his dog
The launch is being supported by a Pan-India campaign that will span over two months.
Wakefit.co uses AI to bring alive the kid version of Ayushmann Khurrana
The campaign, Andar ke bacche ko jaga, aims to highlight the core benefit of a good night’s sleep
Vandana Chamaria joins board of Sahayradi Farms as independent director
She will also continue to serve as the head of business, brand and reputation marketing at Google
Infinity Learn launches campaign with Rohit Sharma
In the film, Rohit Sharma Badal Gaya, the cricketer explains the features of Infinity Learn
Meesho unveils new brand identity
The new identity reflects aspiration & inclusivity, says the company
Sociowash bags eBay India’s integrated digital mandate
The agency will develop performance media strategies while deploying its video production and influencer marketing verticals
McDonald's India announces NTR Jr as its brand ambassador
The brand launches a new TVC starring the actor, #DontExplainJustShare
505 million watched live broadcast of IPL 2023: Disney Star
According to the network, the final between GT and CSK registered a peak concurrency of 64.1 million, the highest for IPL 2023
Theatre doyen Farrokh Mehta no more
Mehta graced the theatre for over five decades
BCW launches new framework for moving people
Understanding values, combined with real-time analysis of online behaviour and the fluid cultural landscape are keys to driving people to take action
Ex Co-Founder, CTO of Zomato Gunjan Patidar joins PubLive's Advisory Board
PubLive addresses the pressing pain points faced by publishers and equipping them with the cutting-edge tools
Alia Bhatt is up for life with mCaffeine’s new campaign
The campaign includes two brand films
ChatGPT and Generative AI Tools: Revolutionizing the marketing landscape
Guest Column: Atul Raja, Career Marketer, Leadership Mentor and Growth Strategist, shares other Generative AI tools and their importance in today’s world
Hindu Tamil Thisai to sport a fresh look
The sub-brands will focus on a specific theme each day of the week
Naveen Unni joins TVS Capital Funds as managing partner
Unni has 20 years of consulting experience
Power-packed sessions to ignite #PitchCMO Summit stage
The summit will be held on 14th June, 2023, from 10am onwards in Delhi NCR
Noted investigative journalist Manmohan passes away at 72
He held key positions in newspapers like The Statesman, Hindustan Times, The Times Of India and The Tribune
Meta Verified now in India
As per reports, the subscription is available for ₹699 monthly on iOS and Android3
Pinkvilla Style Icons Edition 2 attains digital reach of over 1 billion
The second edition made waves on the digital front, establishing a fresh benchmark for style-based awards in the country
Ex Co-Founder, CTO of Zomato Gunjan Patidar joins PubLive's Advisory Board
PubLive addresses the pressing pain points faced by publishers and equipping them with the cutting-edge tools
SPNI elevates Pratik Maru as VP-Marketing
He has been with the network for over 2 years
Sandeep Lodha joins Condé Nast as Managing Director, India
Lodha was earlier CEO of Gaana
Tribes comes on board as presenting partner for IMPACT 50 Most Influential Women 2023
The awards recognise and acknowledge contributions, inspiring leadership and the remarkable body of work done by trail-blazing women in the advertising, media and marketing domain
Kavita Dasan quits ABP Network as Chief People Officer
Prior to this, Dasan was Vice President Human Resources at DHFL
Mars Petcare awards digital mandate to 22feet Tribal Worldwide
The agency will handle social media, website development, campaign ideation, content creation and SEO strategies for brands Pedigree, Whiskas and Sheba
e4m GameOn Summit to explore the future of gaming
The conference will be held on June 9
e4m Digital Marketing Leaders Awards: Inaugural edition on June 9
The awards recognize and honour digital marketing leaders for their impactful strategies, campaigns and innovations
Life after IPL: How new content & collaborations will keep JioCinema in the game
The platform has made several significant announcements, including a new lineup of web series and films and a subscription plan priced at Rs 999 per year
Going forward, no one should charge for cricket: Anil Jayaraj
The CEO of Viacom18 Sports spoke to e4m Editor Naziya Alvi Rahman on the recently-concluded IPL’s viewership and revenue numbers, the strategy so far and the way forward