Himalaya Wellness Company launches campaign on Koflet

Himalaya Wellness Company has announced the launch of Himalaya Koflet’s 360-degree advertising campaign. The campaign aims to improve brand awareness of Koflet cough syrup, which is useful in cough of varied causes.

“Himalaya’s consumer immersions revealed intriguing insights into consumer behavior when it comes to purchasing cough syrups. The findings indicate that many consumers tend to believe that a cough will resolve on its own, leading them to avoid consulting a doctor. Understanding the behavior of consumers when it comes to cough management, Himalaya recognized a significant gap in self-medication practices. Many individuals tend to underestimate the severity of their cough, and when they do seek relief, they often find themselves unsure about which cough syrup to choose,” stated a press release.

 “Koflet's comprehensive campaign aims to be the all-round remedy for cough. The campaign highlights the efficacy of Koflet syrup and showcases the complete range of Koflet products, including lozenges and linctus. It positions Koflet as the all-rounder solution for different cough relief needs, bridging the gap for consumers searching for the right remedy,” says Vikas Bansi, Business Head-OTC, Himalaya Wellness Company.

Vikas further adds, “To ensure a comprehensive approach, the campaign will be launched nationwide. The target audience for Koflet is vast, encompassing both children and adults of all ages. The campaign will be activated across leading national and regional TV channels, ensuring a strong presence in critical markets like Uttar Pradesh, Bihar, West Bengal, Karnataka, and Maharashtra. Additionally, a radio campaign will run simultaneously in 30 metro and tier-1 cities, further enhancing brand awareness.”