Bingo takes a spicy dig at Lay’s with a sweet deal for Bunshah
Bingo has offered the Instagrammer a literal truckful of spicy chips after the latter expressed his utter disappointment at Lay's new Magic Masala flavour
Bingo has found itself in a sweet spot after it jumped onto the Lay’s Magic Masala bashing bandwagon. The former has made an irresistible offer to content creator and Instagrammer Zervaan J Bunshah who was quite vocal in his criticism of the new “limited edition” Lay’s Magic Masala flavour.
Ever since Lay’s tinkered with the flavour of its highly popular Magic Masala variant, chip lovers all over India have expressed their disappointment at what they perceive to be a desecration of their favourite snack.
The new flavour was criticised for lacking the zing of the original and for being sweet instead of spicy.
Among the many critics was Bunshah whose impassioned attack on Lay’s a week ago went viral. In the clip, the content creator vociferously blamed Lay’s for turning the much-loved spicy chips into a “Gujarati shaak.” He even flung the packet onto the ground and said that it belonged in the trash.
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The video prompted a response from the potato chip brand which reached out to Bunshah, assuring him that the sweeter variant of Magic Masala was a limited-edition pack and they fully intend to bring the old flavour back.
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Leveraging the chatter around the Bunshah-Lay’s feud, Bingo seized the opportunity by offering the Instagrammar a truckload of its spicy chips.
In an Instagram video, a spokesperson is seen munching on a bag of Bingo Hashtag Spicy Masala Potato Chips as workers mill around in the background, loading cartons of the snacks into a truck.
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The man addressed the content creator, commiserating with his disappointment in the chips. As a gesture, he said that a truckful of Bingo chips would make its way to his house to satisfy his craving for spicy chips. All he had to do was share his address. He hopped on to the driver’s seat, awaiting further instructions from Bunshah.
After a while, he posted another video stating that since Bunshah wasn’t quick in sending his address, the driver ended up eating all the chips in the truck.
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Bingo, which was introduced in India in 2008 is known for its whacky ads. The social media campaign is therefore in line with the brand’s over-the-top humour.
This also adds to the growing number of instances where brands capitalise on the social media chatter surrounding rivals and other brands.
Recently, Make My Trip was flayed and celebrated in equal measures after their print ad targeting the Pakistani cricket team polarised the audience. Rival brand Clear Trip leveraged the situation with an ad that read: “It’s one thing to celebrate your win. But to celebrate someone’s loss, that’s not sportsmanship.”
