magicpin wishes everyone 'Happy Holi' ahead of Diwali
The quirky OOH campaign across Delhi-NCR is a subtle dig at the city's declining air quality
savings super-app and hyperlocal discovery platform in a quirky twist, extended wishes to everyone on the occasion of Diwali with a ‘Happy Holi’ billboard across Delhi-NCR. Magicpin's unique approach to wishing Happy Holi on Diwali reflects the brand's dedication to making savings and celebrations an integral part of every day, transcending the traditional calendar.
Many hopped on to X (earlier known as Twitter) to troll the brand for its Holi campaign and highlighting the high AQI in Delhi has resulted in people celebrating Holi instead of Diwali.
Here is the link to the tweet:
Holi, Diwali, Christmas Ho Ya New Year.
— magicpin (@mymagicpin) November 4, 2023
Get ALL-YEAR savings on India’s Top brands only with magicpin ?
Download Now or Never ?#HappyDiwali pic.twitter.com/olqI6Mk6u4
With its unique creative approach, magicpin invites users to embrace the spontaneity of life, seeking out incredible saving deals all year round. The campaign reiterates the brand's message that savings across fashion, food, grocery are not just for special occasions – they are for every day.
