Zomato and Blinkit are known for their quirky marketing campaign and moment marketing initiatives. Diwali is the time of the year when every brand tries to connect with its audience to get the best returns. Both brands have yet again developed a print campaign strategically collaborative and hyping each other's USPs and offerings.
The brands leveraged the occasion of Dhanteras when people buy gold and other valuables. While Blinkit promised gold delivery to the consumers' doorsteps within minutes, Zomato pitched for its Gold membership. The collaborative ad appeared on the jacket ad for The Times of India.
Witness an exceptional collaboration in this GNP Jacket ad in The Times of India: Zomato and Blinkit unite this Diwali to deliver a golden surprise directly to your doorstep. @zomato @letsblinkit #PowerofPrint #Printworks #TimesofIndia #TOI #ImpactfulAds #TimesResponse pic.twitter.com/gVNi4mBCLG
— Times Power of Print (@TimesResponse) November 10, 2023
The brands also tweeted the campaigns on X:
Happy Dhanteras ❤️
— zomato (@zomato) November 10, 2023
Get Zomato Gold and save enough to buy gold and silver coins ? https://t.co/GeZ2Ah9iSb
To leverage the USP of the brand delivering quickly, Blinkit also came out with a campaign:
This Dhanteras, get authentic Silver & Gold coins, stainless steel utensils and more delivered in 10 minutes.#DhanterasCelebration #BlinkitDelivers #10mindelivery pic.twitter.com/zo717JdePx
— Blinkit (@letsblinkit) November 9, 2023
Earlier this year, both brands created a big splash with the Doodh-Kheer billboard banter campaign, which was widely adapted across categories even attaining a mem-like status.