Cetaphil talks of balancing skin needs in new campaign
The campaign has been conceptualized by Jio Creative Labs
Cetaphil has launched its latest TVC campaign, 'Hum Skin Ki Sune Tum, Tum Dil Ki Suno'.
The 360-degree campaign has launched across television, digital, press and other mediums.
Conceptualized by the Jio Creative Labs, the narrative unfolds through a heartfelt conversation between an aunt and her pilot niece, delving into the trials of navigating life's demands with sensitive skin.
Reflecting on the essence of the campaign, Raghavendra Sadashiva, Managing Director India & South Asia commented, "At Cetaphil, we delve deeper into the skin's unique requirements, deciphering the intricacies of sensitivity to foster a lasting bond with our patrons. We wanted to emphasize on the challenges faced by consumers with sensitive skin and how Cetaphil benefits to maintain healthy and comfortable skin. The thought was to appeal to both the practical and emotional needs of these consumers and highlight our product offerings. 'Hum Skin Ki Sune Tum, Tum Dil Ki Suno' epitomizes our commitment to nurturing skin resilience, enabling individuals to radiate confidence and grace, unencumbered by external challenges.”
The TVC was officially launched at the recent Nykaaland festival.
