With no concrete roadmap, the majority of programmatic ad spend is still being put toward cookied inventory, experts say. Google says "cookies deprecation will start on Jan 4"
The veteran journalist has been appointed Professor of Practice
Puthiya Thalaimurai unveils new studio
Rubika Liyaquat recently quit Bharat 24
Adesh Kumar Gupta will also cease to be a member of the audit committee, chairman of the risk management committee and stakeholders relationship committee of the board after the upcoming AGM
CPG, auto and fintech are the most dominant sectors contributing to India’s adex growth followed by government, communication, travel, and real estate
These modifications have been detailed in Chapter III Clause 3.6 (a) of the ASCI code
Sources close to the development have confirmed the news of Kapil Arora joining Ogilvy
IPL has seen a 433% growth in brand value since its inception in 2008 and has acquired the status of a decacorn, says Brand Finance’s latest report
WPP execs Daniel Hulme, Saulo Rocha, Allison Spray, Vickie Segar, Michele Arnese and Audrey Kuah share trends that are likely to shape marketing and communications in 2024
The campaign aims to celebrate the special moments of love between a married couple
The official jersey of iQOO SOUL was unveiled by Co-Founder & CEO Animesh Agarwal alongside iQOO CEO Nipun Marya
Industry experts suggest that brands need to take greater measures and closely collaborate with platforms to ensure a safer advertising environment
The series aims at enabling business leaders take on change and drive their businesses into the future
Ruchira Jaitly, Chief Marketing Officer, Diageo India, speaks to e4m Editor Naziya Alvi Rahman about the company's innovative strategies and the unique challenges & opportunities in the Indian market
Together with Tim Christiansen, Henner Uekermann will lead EPROFESSIONAL taking on the role of Managing Director
Top players from the radio sector look back at the many wins of the year and speak about uniting as an industry to tackle common challenges for a fine-tuned future ahead
Day 1 of this mega conclave witnessed the presence of India’s biggest political leaders and voices on one stage