BW Businessworld’s new issue explores tech-driven marketing innovations

BW Businessworld’s latest issue spotlights the triumvirate of creativity, technology and innovation. Part of the BW Businessworld’s ongoing series exploring emerging sectors, this edition is specially designed to reflect the dynamic interplay of these elements in today’s fast-evolving global marketing economy. This special issue goes beyond the conventional print format, bringing the issue’s cover to life.

Industry Leader Insights

The Creativity + Tech + Innovation issue includes a sectoral overview, decoding India’s growth journey in the marketing sector. It features exclusive interviews with WPP CEO Mark Read and the leadership team of the company. The issue also features a special interview with Omnicom Global CEO John Wren. The in-depth interviews detail how these giants are steering the future of advertising through technology and creativity, with a special focus on India’s pivotal role in this global narrative.

“This issue not only highlights the global perspective but also delves deep into the Indian market, showcasing how local dynamics are influencing global marketing trends. We interviewed WPP five years ago when the company had just begun its transformational journey, and with their growth and success in India in the last five years, they feature on our cover again,” said Annurag Batra, Chairman & Editor-in-Chief of BW Businessworld Group.

Commenting on the issue, WPP’s Country Manager for India, CVL Srinivas, said, “It is an honour for WPP to again be featured on the cover of BW Businessworld. Today India is a growth engine not only for WPP but also for the world, fuelled by India’s tech stack, talent pool and entrepreneurial spirit. In this issue, we share how WPP is cracking the India-first code to drive growth and innovation for our clients, as well as efficiencies via our Global Delivery Centre.”

The cover story is done in association with Inshorts. In addition to WPP and Omnicom, the issue boasts interviews with leaders from major holding companies such as Publicis Groupe, IPG Mediabrands, Havas, Dentsu and India-born Madison World. These discussions explore the unique strategies these companies are employing to harness creativity and technology in a rapidly changing market environment.

Innovative Cover Design

This magazine features an innovative mixed reality cover that exemplifies the issue’s theme of technological infusion in all aspects of business. A simple scan of the QR code on the cover leads to a special message from WPP’s Country Manager in India, CVL Srinivas on India’s role as a global innovation hub.

“WPP is delighted to pioneer BW Businessworld’s first interactive, mixed-reality-like cover that blends the digital and physical worlds. It represents the synergy of creativity empowered by the latest technology that our talented team lives and breathes at WPP’s Creative Technology Experience Centres in India. We look forward to supporting BW Businessworld with future innovations as they evolve and future-proof their publication, fit for the next era of readers,” said WPP’s Emerging Tech Lead in India, Niraj Ruparel.

“It has been a pleasure working with the WPP team on this cover innovation, which embodies BW Businessworld’s approach to innovating with technology, expanding beyond traditional print formats and embracing digital transformation in several impactful ways,” added Noor Fathima Warsia, Group Editorial Director, BW Businessworld.

Read More On Creative Entrepreneurs & Branding Gurus

Further enriching this issue are features on rising creative entrepreneurs in India, illustrating how these trailblazers are competing on a global stage with innovative and impactful campaigns. Additionally, leading marketers share insights into the drivers of growth and change within the Indian market, discussing strategies to penetrate new markets, create new consumer cohorts, and enhance sustainability to resonate with the modern consumer.

Highlighting the depth of talent in the country, this edition examines the pivotal role of Indian professionals in driving the nation’s prominence on the global stage. Discussions with media stalwarts from Bharat Express News Network and branding experts such as Harish Bijoor, Ambi MG Parameswaran and Anisha Motwani offer readers a comprehensive view of the current state and exciting future of marketing and branding in India.

BW Businessworld’s latest issue is a must-read for industry professionals, marketers, entrepreneurs and anyone interested in the intersection of technology and creativity in the business world. It is available in both print and digital formats.

Read the complete stories in the BW Businessworld digital edition.