Bisleri Limonata ropes in Aditya Roy Kapur as ambassador
Aditya Roy Kapur features in the brand’s latest campaign #doublethechill
Bisleri International has announced Aditya Roy Kapur as the new brand ambassador for Bisleri Limonata.
The launch of the vibrant #DoubleTheChill campaign aims to highlight this unique product experience, establishing strong recognition for Limonata’s distinctive flavour blend.
The Bisleri Limonata #DoubleTheChill campaign was conceptualized and crafted by Bisleri’s in-house creative team. The brand association with Aditya Roy Kapur was expertly managed by Wavemaker and Group M ESP.
Tushar Malhotra, Director of Sales and Marketing at Bisleri International said, "Bisleri Limonata stands out in lemon beverages with its lime and mint combination and has won over millions of consumers. Aditya Roy Kapur is a great brand fit because he is one of the coolest actors today with an easy-going charm. With this campaign, we're set to strengthen our bond with GenZ consumers and drive even greater demand for Limonata."
Aditya Roy Kapur said: “I'm excited to embark on this refreshing journey. Limonata's invigorating taste and zest for life perfectly aligns with my own outlook. I enjoyed being part of the campaign because it has such a chill and fun vibe and should be very enjoyable for the consumers. I am happy to collaborate and be a part of the Bisleri family.”
The integrated launch of the campaign will be promoted across various platforms, including television, digital media, out-of-home media, delivery vehicles, trade marketing, OTT platforms, and more.
