World Environment Day 2024: How brands drove ecological awareness

From edible spoons to clean deliveries, brands pulled out all stops to pledge their alliance to the planet this World Environment Day

e4m by e4m Desk
Published: Jun 5, 2024 1:34 PM  | 2 min read
world environment day
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World Environment Day is celebrated every year on June 5. The objective of the day is to focus attention on the impact of human activities on the fine balance of the environment. It is supported by governmental, non-governmental and business organisations that aim to create awareness about preserving Earth’s ecological balance, driving sustainable development and influencing policies.

Every year, brands celebrate World Environment Day for reasons ranging from driving corporate social responsibility to attracting consumer attention. By engaging in moment marketing on the day, brands reinforce their commitment towards ecological causes, boosting their reputation. 

Brands also launch green marketing campaigns and promote sustainable products on the occasion to gain positive media coverage. 

Here are some ways in which brands drove engagement on social media with their campaigns and creatives.

Amul

Ceat

Coca Cola

Feviwik

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A post shared by Fevikwik (@fevikwikindia)

Maggi

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A post shared by MAGGI India (@maggiindia)

Peta India

Uber

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A post shared by Uber India (@uber_india)

Vantara

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A post shared by Vantara Reliance (@vantara)

Zomato

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A post shared by Zomato (@zomato)

Published On: Jun 5, 2024 1:34 PM 
Tags World environment day Sustainable Development

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