Citroën India and M S Dhoni join hands for 'Do what matters' campaign

The campaign has been executed by Leo Burnett, Mumbai

by e4m Staff
Published: Jun 5, 2024 11:57 AM | 1 min read

Citroën India M S Dhoni

Citroën has unveiled its latest campaign "Do What Matters", featuring cricket icon Mahendra Singh Dhoni as the brand ambassador in India.

The "Do What Matters" campaign will kick off with the launch of Citroën Team Dhoni, a nationwide initiative aimed at rallying fans to support the Indian Cricket Team during the T20 World Championship.

Shishir Mishra, Brand Director of Citroën India, expressed his excitement, stating, "At Citroën, we deeply understand our customers' needs and are dedicated to delivering well-engineered cars that embody everything that truly matters to them. Cricket is a passion that unites India, and with Mahendra Singh Dhoni as our brand ambassador, we are confident that our message will resonate powerfully with consumers across the nation. This campaign aims to inspire customers to make vehicle choices that align with their values, reflecting Citroën's ethos of transparency, reliability, and excellence."

The campaign has been planned in three phases.

The "Do What Matters" campaign has been executed by Leo Burnett, Mumbai and will be amplified across OTT, TV, print, social media, YouTube, Google, OOH, and on-ground activations, ensuring a widespread reach and a powerful impact.