Unlock the power of Premier League on Disney+ Hotstar

Significant Viewership and Growth

As cricket winds down, the electrifying season of the Premier League takes center stage on Disney+ Hotstar from August 17, 2024, to May 25, 2025. Featuring 20 teams and 380 matches, the 33rd edition of the Premier League promises record-breaking excitement.

Disney+ Hotstar has seen exponential growth in Premier League viewership, with a remarkable 3X growth in 2023-24 over 2021-22 and ~2X growth over 2022-23. This surge in viewership is driven by premium, affluent audiences, presenting a golden opportunity for advertisers.

Engaging and Affluent Audience

Premier League on Disney+ Hotstar being behind the paywall is a magnet for a highly desirable audience. Disney+ Hotstar’s internal analytics reveal that viewers are affluent, urban users with diverse interests spanning business, finance, travel, e-commerce, fitness, food, and automobiles.
Thrilling Matches and Meaningful Engagement

In the 2023-24 season, 22% of matches featured five or more goals, with an average of over three goals per match. Thrilling comebacks defined 7% of the games, showcasing the Premier League as a non-stop adrenaline rush. This excitement attracts fantasy gamers and football enthusiasts, creating an appropriate platform for brands to connect with engaged fans.

Exciting Advertising Opportunities

Advertising on Disney+ Hotstar offers remarkable visibility and recall. Brand messages shine in a clutter-free environment, the 10-month long tournament ensures sustained presence and continuous engagement for advertisers. Brands can choose from a suite of solutions, including:

Ad placements during live matches: Advertisers can leverage Disney+ Hotstar’s impactful ad assets to reach a highly engaged audience.

Co-branding opportunities: Beyond live matches, its weekly VOD content enables advertisers to drive incremental reach.

Co-branded vignettes: Enable advertisers to forge a stronger connection with their audiences by integrating their brand with the tournament on Disney+ Hotstar.

Special Sponsor Offerings: Includes and custom segments before the match kicks off, branding opportunities at FAN Park events and digital connects with former EPL players

Elevate Your Brand Presence

The Premier League excitement on Disney+ Hotstar connects brands with a premium, engaged audience. Advertisers can elevate their brand presence, drive visibility, and create lasting impressions with the world's biggest and most-watched football league. The Premier League on Disney+ Hotstar is not just a viewing experience—it's a gateway to incomparable advertising success.