The Times of India’s first film in the Tamil language embraced new audiences across the state of Tamil Nadu. What's interesting is that the world's largest English newspaper spoke to the largely Tamil audience in their mother-tongue, and helped raise a folk phrase from the underbelly of Chennai, into a mainstream phenomenon called ‘Naaka Mukka’. An expression that captured the duality of Chennai Madras with its Cinema Politics, Superstar Minister, Traditional Modern, Sambar Sushi, Cutout Effigie and just about every dual role in two words ‘Naaka Mukka’.
The role of every newspaper is to capture every day in the life of that city, that country or the whole world, in a fresh way. And when the TOI entered Chennai, it was important to embrace the people with understanding and insight about Chennai, and how else but with our film that literally captures ‘A day in the Life of Chennai’. And this film continues to create new audiences every day for the TOI across Tamil Nadu and Pondicherry. It has also become Advertising that makes News, and not just in Tamil Nadu but across the Asia Pacific region and now right up on the world stage at the Cannes Lions International Advertising Festival by winning India's first ever Gold Film Lions and that too, two in a row.
This film by Senthil Kumar was won two Golds for Best Film and Best Music at the Regional Tamizh awards; Lotus Roots Grand Prix in both Film and Film Craft and a Gold at AsiaPac Adfest; Gold Integrated Campaign at GoaFest and several Film Craft awards for best music, best director and best editing at GoaFest.