Lowe Lintas picks another Bronze Lion on Day 2 for ‘H for Handwashing’
The creative agency won the media lion for its campaign for Lifebuoy
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Published: Jun 22, 2021 5:59 PM | 1 min read
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Continuing its tryst with Cannes Lions, Lowe Lintas has picked another metal for its ‘H for Handwashing’ campaign for Lifebuoy. It won a Bronze in excellence in media execution sub-category.
Created in partnership with MullenLowe Lintas Singapore, the campaign had one a bronze metal in Health & Wellness Category yesterday, as well.
The campaign was aimed at enlightening the global community about the act of handwashing in a year that had become all about it and was extended across media, including TikTok with #LifebuoyHandwashChallenge.
Other shortlists from India in the category included ‘The World’s Most Reported Trailer’ by Dentsu Webchutney; ‘Not Just A Cadbury Ad’ and ‘Stop the Beauty Test:Dove’ by Ogilvy; ‘Hackwashing’ by Geometry Encompass, and ‘The 8-bit Journo’ by Dentsu Webchutney.
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