The esports organisation is also planning a PAN-India Talent Hunt to find and train new talent across multiple rosters that they intend to form in India
CMO Manav Sethi says though the company has achieved growth without significant marketing spends on traditional media, going forward, it will also look at traditional mediums like TV
According to InMobi’s Audience Insights Mobile Gaming, Asia Pacific, report, 89 per cent of India’s gamers are on mobile with a 20.3% growth year on year
Guest Column: Sportz Interactive, which deals with sports data and fan engagement, believes there is a pressing need to re-establish the equilibrium between sports and fans
With over 250 million gamers in India, the scale & scope of the gaming industry are growing and experts say it’s time for advertisers to pay more attention to the medium