POKKT's VP-Sales Piyush Chhaperwal moves on
He was with the company for 4 years and was managing India and emerging markets
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AnyMind Group to offer Google Channel Partnership program through POKKT in India
The Google Channel Partnership will allow POKKT to offer tools like Product Consultancy, Inventory Quality Assurance, User Acquisition Consultancy, and Revenue & Inventory Sales Optimization
Covid Impact: Mobile gaming sector saw 14% hike in ad requests in April, says POKKT report
As per the 'Impact of COVID on Mobile Gaming' report, there was 10% increase in monthly active users in April as compared to pre-Covid times
We want to evangelize the influencer ecosystem in India: Rohit Sharma
Sharma, COO of AnyMind Group and Co-Founder of POKKT, talks about the launch of influencer management platform CastingAsia in India
POKKT to roll out influencer marketing platform CastingAsia in India
CastingAsia will use POKKT’s market leadership in India to bring measurability and transparency in the influencer marketing segment
For marketers, analytics & measurement space is going to be important: MarTech experts
On the MarTech League Fridays virtual panel, industry experts spelled out which tools a modern-day marketer should use to enhance consumer experiences
AnyMind Group takes over Pokkt Mobile Ads
The acquisition will allow AnyMind to open three more offices in India and one in the UAE
How in-app advertising is being leveraged to attract consumer attention
Industry experts weigh in on the growing popularity of in-app advertising in India and how marketers can use it to engage with consumers
Game-on: What potential does the gaming industry hold for advertisers?
With over 250 million gamers in India, the scale & scope of the gaming industry are growing and experts say it’s time for advertisers to pay more attention to the medium
Mobile will remain the digital advertising hero in 2020 too
Experts discuss the importance of mobile advertising in the digital ecosystem, and how 2020 will be a bigger year for it