An exclusive event for CMOs & media agency heads was held in Mumbai

e4m Staff Feb 20, 2024 1:54 PM

The deal will begin in 2024 and will cover all major BCCI events until 2026

e4m Staff Jan 29, 2024 10:55 AM

With the ICC Men's World Cup set to coincide with the festive season in India, experts opine whether advertisers will have to rework their budgets or dip into their coffers

Tanzila Shaikh Sep 28, 2023 8:40 AM

e4m Chill Out: In a fun conversation, the CEO of Madison Digital and Madison Media Alpha shares what he loves doing on weekends

exchange4media Staff Mar 4, 2023 9:29 AM

The agency will strategise and manage all forms of media, including outdoor, digital, and traditional media

exchange4media Staff Sep 26, 2022 9:52 AM

Industry leaders shared interesting insights as part of a panel discussion on ‘Decoding Programmatic Advertising - an agency’s point of view’

exchange4media Staff Jul 25, 2022 8:07 AM

This is Gaur’s second stint at Madison Digital and will report to Vishal Chinchankar, CEO, Madison Digital & Madison Media Alpha

exchange4media Staff Jul 14, 2022 10:04 AM

From tweaking media strategies to seeking out hybrid planners, ad agencies are planning to leave no stone unturned, say industry observers

Kanchan Srivastava Mar 4, 2022 8:32 AM

The CEO of Madison Digital and Madison Media Ultra spoke on the growth and relevance of Connected TV at the unveiling of Pitch Madison Advertising Report 2022

exchange4media Staff Feb 17, 2022 1:30 PM

Both are now Vice Presidents

exchange4media Staff Aug 13, 2021 8:15 AM

The agency will fully integrate with Madison Digital and operate as Madison Digital Kolkata

exchange4media Staff Jul 26, 2021 9:21 AM

Chinchankar has also been entrusted with driving a few integrated mandates under Madison Media Ultra

exchange4media Staff Apr 16, 2021 11:41 AM

The agency was awarded the account in a multi-agency pitch that entrusts the agency to handle social media marketing for the TOEFL iBT brand

exchange4media Staff Aug 24, 2020 1:44 PM

As part of today's virtual roundtable, industry experts will spell out how advertisers and agencies have embraced rapidly evolving digital advertising solutions

exchange4media Staff Jul 28, 2020 8:34 AM

At the e4m webinar, MarTech experts will spell out how companies can create a strong, data-driven culture

exchange4media Staff Jun 4, 2020 7:36 AM

Although Facebook Shops is not available in India yet, industry players say when introduced it will give a boost to the domestic e-commerce market

Dipali Banka May 29, 2020 8:08 AM

Experts say a 3-month lockdown can take away 20-30% of the estimated Digital ad revenues for 2020, raising questions on whether the medium will be the biggest beneficiary or just the least affected

Neeta Nair May 13, 2020 8:10 AM

As per industry sources, the digital advertising industry may have to settle for a 15-20% growth this year as compared to the 27-30% that was predicted before the Coronavirus crisis broke out

Shikha Paliwal Mar 25, 2020 8:34 AM

Madison Media has been the Media AOR for all Pidilite brands since 2011

exchange4media Staff Jan 6, 2020 11:16 AM