Disney+ Hotstar shines the spotlight on 'WhOTTs Next' in the world of OTT Advertising
An exclusive event for CMOs & media agency heads was held in Mumbai
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Madison Media Alpha and PMG set up Atomberg's partnership deal with BCCI
The deal will begin in 2024 and will cover all major BCCI events until 2026
World Cup in the festive months: A win-win for brands?
With the ICC Men's World Cup set to coincide with the festive season in India, experts opine whether advertisers will have to rework their budgets or dip into their coffers
Vishal Chinchankar’s idea of relaxing is listening to music & catching up on reading
e4m Chill Out: In a fun conversation, the CEO of Madison Digital and Madison Media Alpha shares what he loves doing on weekends
Madison Media Alpha wins Media AOR mandate of Uncle Delivery
The agency will strategise and manage all forms of media, including outdoor, digital, and traditional media
e4m Real Time Conference: Stakeholders weigh advantages of programmatic advertising
Industry leaders shared interesting insights as part of a panel discussion on ‘Decoding Programmatic Advertising - an agency’s point of view’
Madison Digital appoints Shobhit Gaur as Vice President
This is Gaur’s second stint at Madison Digital and will report to Vishal Chinchankar, CEO, Madison Digital & Madison Media Alpha
Digital AdEx set to overtake TV: How are advertisers keeping pace?
From tweaking media strategies to seeking out hybrid planners, ad agencies are planning to leave no stone unturned, say industry observers
Connected TV likely to have 120 million additional users by 2025: Vishal Chinchankar
The CEO of Madison Digital and Madison Media Ultra spoke on the growth and relevance of Connected TV at the unveiling of Pitch Madison Advertising Report 2022
Madison Digital elevates Chintan Soni and Kosal Malladi
Both are now Vice Presidents
Madison Media acquires Kolkata-based digital agency Crow's Nest
The agency will fully integrate with Madison Digital and operate as Madison Digital Kolkata
Vishal Chinchankar elevated as CEO of Madison Digital & Madison Media Ultra
Chinchankar has also been entrusted with driving a few integrated mandates under Madison Media Ultra
Madison Digital bags social media marketing account for ETS’sTOEFL iBT Test
The agency was awarded the account in a multi-agency pitch that entrusts the agency to handle social media marketing for the TOEFL iBT brand
mFilterIt-e4m webinar: Digital marketing bigwigs to decode new playbook for marketers
As part of today's virtual roundtable, industry experts will spell out how advertisers and agencies have embraced rapidly evolving digital advertising solutions
e4m MarTech Fridays: Experts to share insights on data-driven marketing mindset today
At the e4m webinar, MarTech experts will spell out how companies can create a strong, data-driven culture
Will Facebook ‘Shops’ give smaller stores a new dimension?
Although Facebook Shops is not available in India yet, industry players say when introduced it will give a boost to the domestic e-commerce market
COVID Crisis: Has digital been the biggest gainer or least-hit sector?
Experts say a 3-month lockdown can take away 20-30% of the estimated Digital ad revenues for 2020, raising questions on whether the medium will be the biggest beneficiary or just the least affected
Will digital advertising wade through COVID-19 crisis?
As per industry sources, the digital advertising industry may have to settle for a 15-20% growth this year as compared to the 27-30% that was predicted before the Coronavirus crisis broke out
Madison Media Digital wins digital performance mandate for Pidilite's Dr. Fixit
Madison Media has been the Media AOR for all Pidilite brands since 2011