e4m & Lodestar UM launch weekly podcast 'Generational Zeitgeist'
The series centred on GenZ will feature conversations between Aditi Mishra, CEO, Lodestar UM, and Kulanath Kaushik from Lodestar UM’s strategy team
e4m collaborates with Lodestar UM, one of India’s leading media agencies and a part of the Mediabrands India network, to create “Generational Zeitgeist” – a six-part Podcast Series that peaks into Indian Gen Zers’ mindset.
Based on multiple sources of learning including a three-part pan-India study with 1100+ GenZ respondents, Generational Zeitgeist podcast series covers a wide range of topics.
Each episode is a conversation between Aditi Mishra, CEO, Lodestar UM, and Kulanath Kaushik, one of the contributors to the study from Lodestar UM’s strategy team.
About the first episode
In this 1st podcast, Lodestar UM CEO Aditi Mishra and Strategy Team Member Kulanath Kaushik discuss 5 key aspects about the GenZ which stood out during the research.
GenZs, who are surprisingly 'Rooted' and are the 'Generation of Action' and can 'See Through the Rhetoric'; having a very 'Balanced Approach' evaluating everything 'Rationally'.
“Unlike the Millennials, who are digital pioneers, GenZs are digital natives raised during a global financial crisis and coming of age during a pandemic. GenZs decisions are based more around quality, trust, access, and price, while relatively Millennials prioritize emotional factors like brand coolness and social responsibility,” says Mishra.
GenZs spend more time engaged with media, particularly digital media such as browsing, streaming, and social networking. GenZs are more influenced by personal tech, fashion, and personal care influencers - especially people they know versus celebrities, she noted.
