Google introduces four new ad solutions for India
Google has launched tools dedicated to SMBs, tools for lead generation, support for multiple Indian languages, and geo targeting
Google launched four new ad solutions tailored for the Indian market on Tuesday at the fourth annual Google for India summit. The broad theme for the ad solutions was making solutions for Bharat and not just India. Kim Spalding, Lead - Product Management for the SMB and Emerging Market Advertising, Google, said that the next burst of internet growth will be driven by Indian language users. “In the next five years, 9 out of 10 users will be Indian language users,” she noted.
Spalding told exchange4media that bringing small and medium businesses into the digital fold is a part of Google’s Next Billion strategy. “Small businesses are the backbone of the Indian economy. However only 2 per cent of them take advantage of digital. We know that Indian businesses that are online are able to grow revenue twice as fast as their offline counterparts. That’s why we are launching Smart Campaigns for Businesses in India.” This tool is specially designed for small businesses. “We know that most small businesses in India do not have a website. As part of Smart Campaigns we will automatically generate landing pages for businesses,” she added.
Spalding showed the audience that the same ad created in an Indian language has far higher organic reach than a paid ad in English. “88 per cent of users are more likely to respond to an ad if it is in a local language. Local languages are critical to reach out to users in India’s growing digital ecosystem,” she said. Last year Google introduced the Smart Display campaign in Hindi and expanded its ad products to support Tamil, Bengali, and Telugu across Search, Display and YouTube. “We will soon be adding support for Marathi and continue to invest in bringing support for more Indian languages,” Spalding added.
Inspired by a need that emerged from the Indian market, Google is introducing Form Ads on Search for the first time in India. This tool will allow advertisers to generate leads seamlessly from their mobile search ads. “Users can tap a call to action in the ad extension such as “Get a quote” or “Sign up,” and then reach a customisable, Google-hosted form, prefilled with information shared by the users, with the option to edit to submit their inquiry,” she explained.
In another India first launch, Google introduced a campaign planning tool inside Google Ads that allows advertisers to plan reach-based video campaigns at national level with sub geo targeting across 36 sub regions and six top metros.
Spalding told exchange4media that bringing small and medium businesses into the digital fold is a part of Google’s Next Billion strategy. “Small businesses are the backbone of the Indian economy. However only 2 per cent of them take advantage of digital. We know that Indian businesses that are online are able to grow revenue twice as fast as their offline counterparts. That’s why we are launching Smart Campaigns for Businesses in India.” This tool is specially designed for small businesses. “We know that most small businesses in India do not have a website. As part of Smart Campaigns we will automatically generate landing pages for businesses,” she added.
Spalding showed the audience that the same ad created in an Indian language has far higher organic reach than a paid ad in English. “88 per cent of users are more likely to respond to an ad if it is in a local language. Local languages are critical to reach out to users in India’s growing digital ecosystem,” she said. Last year Google introduced the Smart Display campaign in Hindi and expanded its ad products to support Tamil, Bengali, and Telugu across Search, Display and YouTube. “We will soon be adding support for Marathi and continue to invest in bringing support for more Indian languages,” Spalding added.
Inspired by a need that emerged from the Indian market, Google is introducing Form Ads on Search for the first time in India. This tool will allow advertisers to generate leads seamlessly from their mobile search ads. “Users can tap a call to action in the ad extension such as “Get a quote” or “Sign up,” and then reach a customisable, Google-hosted form, prefilled with information shared by the users, with the option to edit to submit their inquiry,” she explained.
In another India first launch, Google introduced a campaign planning tool inside Google Ads that allows advertisers to plan reach-based video campaigns at national level with sub geo targeting across 36 sub regions and six top metros.
