Apple’s latest “Underdog” ad and Google’s "Dear Sydney" commercial for Gemini chatbot were the recent inductees into ad hall of shame this week
Out of Rs 100 crore spent since January 1, BJP put in Rs 40 crore in 20 days of May alone
Congress stands second at Rs 45 crore
Tech giant earned Rs 135 crore since January this year through political advertising alone, even before polls
Given the large number of elections taking place across the globe, Google said that poll ads will be under scrutiny with an increased focus on election advertisers
While noteworthy, experts agree that the updates appear to have a fairly neutral effect on publishers but implementing them could yield profits
As per Dan Taylor, Vice President, Global Ads, the changes will provide a consistent way for publishers to compare differing fees across the various technologies they use to monetize
Given the expected strong purchase intent during the upcoming holidays, Google is likely to increase ad rates by at least 15%, say industry experts
The new tool enables publishers the ability to integrate directly with The Trade Desk
Introduced by the Indian govt in April 2020, the levy will be applicable even if the buyer and the seller are not based in India
In an email to advertisers, Google said that the policy will be in effect at least till January 21, the day after the upcoming presidential inauguration
The campaign will also be promoted with Digital Ads viz Display Ads, Google Ads and push notifications on business and financial portals
Google has come up with updates to improve user privacy in digital advertising
The ad spends of e-commerce players, both marketplaces and D2C brands, were the first ones to bounce back
The new update will prevent impacted employment, housing, and credit advertisers from targeting or excluding ads based on gender, age, parental status, marital status, or ZIP Code
The study also noted that traditional media combined is expected to grow by 1.5% to $324.2 billion