google-ads
Apple’s latest “Underdog” ad and Google’s "Dear Sydney" commercial for Gemini chatbot were the recent inductees into ad hall of shame this week
Out of Rs 100 crore spent since January 1, BJP put in Rs 40 crore in 20 days of May alone
Kanchan Srivastava May 21, 2024 8:30 AM
Tech giant earned Rs 135 crore since January this year through political advertising alone, even before polls
Kanchan Srivastava Apr 18, 2024 8:44 AM
Given the large number of elections taking place across the globe, Google said that poll ads will be under scrutiny with an increased focus on election advertisers
Shantanu David Mar 27, 2024 6:35 PM
While noteworthy, experts agree that the updates appear to have a fairly neutral effect on publishers but implementing them could yield profits
Shantanu David Nov 14, 2023 8:22 AM
As per Dan Taylor, Vice President, Global Ads, the changes will provide a consistent way for publishers to compare differing fees across the various technologies they use to monetize
e4m Staff Nov 3, 2023 11:38 AM
Given the expected strong purchase intent during the upcoming holidays, Google is likely to increase ad rates by at least 15%, say industry experts
Shantanu David Sep 1, 2023 9:00 AM
The new tool enables publishers the ability to integrate directly with The Trade Desk
exchange4media Staff Feb 16, 2022 11:03 AM
Introduced by the Indian govt in April 2020, the levy will be applicable even if the buyer and the seller are not based in India
exchange4media Staff Jul 30, 2021 1:59 PM
In an email to advertisers, Google said that the policy will be in effect at least till January 21, the day after the upcoming presidential inauguration
exchange4media Staff Jan 14, 2021 10:51 AM
The campaign will also be promoted with Digital Ads viz Display Ads, Google Ads and push notifications on business and financial portals
exchange4media Staff Dec 27, 2020 2:05 PM
Google has come up with updates to improve user privacy in digital advertising
exchange4media Staff Aug 1, 2020 1:24 PM
The ad spends of e-commerce players, both marketplaces and D2C brands, were the first ones to bounce back
Tasmayee Laha Roy Jul 23, 2020 8:25 AM
The new update will prevent impacted employment, housing, and credit advertisers from targeting or excluding ads based on gender, age, parental status, marital status, or ZIP Code
exchange4media Staff Jun 12, 2020 8:40 AM
The study also noted that traditional media combined is expected to grow by 1.5% to $324.2 billion
exchange4media Staff Feb 27, 2020 7:16 PM
