Here’s how Indian brands are celebrating RRR’s big win
RRR song ‘Naatu Naatu’ won Best Original Song at the 80th Golden Globes Awards
On January 10, SS Rajamouli’s ‘RRR’ made history as the song from the movie ‘Naatu Naatu’ became the first song Asian Song to receive the Best Original Song at the 80th Golden Globes Awards.
The song was nominated among works by artists like Rihanna, Taylor Swift, Alexandre Desplat, and Lady Gaga. Brands didn’t want to miss out on the epic moment and took the opportunity to congratulate the makers and be a part of the success.
While Netizens are going gaga about the award on the internet lauding the team with numerous tweets and posts, Prime Minister Modi also congratulated the team on Twitter expressing his pride over the win.
A very special accomplishment! Compliments to @mmkeeravaani, Prem Rakshith, Kaala Bhairava, Chandrabose, @Rahulsipligunj. I also congratulate @ssrajamouli, @tarak9999, @AlwaysRamCharan and the entire team of @RRRMovie. This prestigious honour has made every Indian very proud. https://t.co/zYRLCCeGdE
— Narendra Modi (@narendramodi) January 11, 2023
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Brands also jumped on the bandwagon. Here are some of instances:
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Speaking on the how the Indian cinema had made it to the world in 2022, a spokesperson from Netflix said, “We had three of the biggest blockbusters from Netflix India - RRR (Hindi) (viewed for over 73 million hours), At 15 weeks, RRR (Hindi) was the longest-ever trending Indian film on the global Top 10 for non-English films. Gangubai Kathiawadi (viewed for over 50 million hours), and Bhool Bhulaiyaa 2 (viewed for over 21 million hours) that found audiences around the world. ”
Talking about regional films helping advertisers, Ajay Mehta, Founder, (iTV) Interactive Television, and MD, Kinetic India, said, “Regional Films especially South films are a big opportunity for brands as they are bringing record audiences to the theatres. KGF 2 crossed more than 1000 Crores at the box office, RRR close to 1000 Crores, and other films such as PS1 and Kantara have done extremely well. On the back of this, the Indian Box office is looking very healthy and in collections, 2022 will be one of the best of all times.”
“This trend is too big for advertisers to ignore, and they have been smart enough to invest in these movies. KGF 2 and RRR attracted more advertisers on a national basis than some of the biggest Bollywood Blockbusters of the past. Having tasted success with these large event films, advertisers are now keen to explore even some of the slightly smaller films coming out of the South and are tracking them closely,” he added.
