Interactive Avenues, Grey Digital, PHD, ibs, Red Fuse shine @exchange4media’s IDMA 2014
Interactive Avenues leads the metals tally with 9 awards; Grey Digital declared Best Digital & Social Media Agency of the Year; Red Fuse is Best Mobile Media Agency of the Year
Winners of the Indian Digital Media Awards (IDMA) 2014, an initiative by exchange4media, were declared at a glittering ceremony in Mumbai on June 6. Interactive Avenues, Grey Digital, PHD India, Red Fuse and Maxus are among the prominent winners this year.
The objective of the Indian Digital Media Awards 2014 is to recognise, celebrate and encourage the work being done in the ever-growing advertising and marketing communications activity in the digital media space... specifically, internet, mobile, gaming, social media and the blogosphere.
Interactive Avenues leads the list of winners this year, taking home nine metals, which include three Golds, two Silvers, and four Bronzes.
Grey Digital and ibs have won seven awards each. Grey Digital’s tally includes four Golds, one Silver, and one Bronze. The agency has also been adjudged Best Digital & Social Media Agency of the Year. Ibs takes home three Gold, one Silver, and three Bronze metals.
PHD India has won four Golds and one 1 Silver. Hindustan has been declared Best Digital & Social Media Advertiser with PHD India as the agency. Hindustan Unilever is the Best Advertiser on Mobile, with PHD India as the agency.
The agency has also been declared Best Digital, Best Advertiser on Mobile (PHD India for HUL)
Red Fuse and Maxus take home six awards each. Red Fuse has been adjudged the Best Mobile Media Agency of the Year. The agency has also bagged two Gold, one Silver, and two Bronze metals. Maxus’ awards tally includes two Gold, two Silver, and two Bronze metals.
Amarjit Singh Batra, CEO, OLX India was declared IDMA Person of the Year.
Jaysheel Pradhan of Havas Media is the Most Promising Young Talent.
The complete list of winners of exchange4media’s IDMA 2014:
| Agency Name | Sub Category Name | Brand | Rank | ||
| A.1 Best Banners -Single/ Campaign | |||||
| Company Name | Campaign Name | ||||
| ibs | Mantastic Me “ The worlds first user created display campaign | P&G - Old Spice | Gold | ||
| Madison Media Pinnacle | Cadbury Bournville - The new mmm... | Cadbury India Pvt. Ltd. (Mondelez International) | Silver | ||
| Interactive Avenues Pvt. Ltd. | Entertainment can come alive | Micromax Canvas 3D | Bronze | ||
| A.2 Best Banners - Rich Media with or without video | |||||
| Company Name | Campaign Name | Brand | Rank | ||
| Maxus India - Group M Media India Pvt Ltd | Indias First Simulated Test Drive in a Banner! | Tata Motors Limited | Gold | ||
| Maxus India - Group M Media India Pvt Ltd | Making Complex Simple and Simple Magical | Tata Sky Limited | Silver | ||
| SMG Convonix | Samsung Galaxy S4 - No Touch Banner | Samsung India Electronics | Bronze | ||
| A.3 Best Benchmark Content/Branded Content | |||||
| Company Name | Campaign Name | Brand | Rank | ||
| Interactive Avenues Pvt. Ltd. | Winning Over With Good News! | Mahindra & Mahindra | Bronze | ||
| Digital Law & Kenneth Saatchi & Saatchi | Half Stories - The Journey of Doing Right | Tata Capital Financial Services Ltd. | Silver | ||
| PHD India | Kaan Khajura teshan | Hindustan Unilever Limited | Gold | ||
| A.4 Best Website/ Microsite | |||||
| Company Name | Campaign Name | Brand | Rank | ||
| Grey Digital | Life of I | Star Movies- Star India Pvt. Ltd | Gold | ||
| 9X Media Pvt Ltd | Tweetdown | 9X Media Pvt Ltd | Bronze | ||
| WATConsult | Website Development and Content Marketing | TATA Chemicals | Silver | ||
| A.5 Best Use of Ecommerce- Single Brand | |||||
| Company Name | Campaign Name | Brand | Rank | ||
| FCB ULKA | How Did India Buy Homes Online | Tata Value Homes | Gold | ||
| SMG Convonix | Great Online Shopping Festival | Tata Motors | Silver | ||
| Company Name | Campaign Name | A.6 Best Use of Ecommerce- Multi Brand | Brand | Rank | |
| ibs | Cromaretail.com - Building India's first Omni channel retail experience | Croma | NO AWARD | ||
| Company Name | Campaign Name | A.7 Best Use of Web Based Games | Brand | Rank | |
| Maxus India - Group M Media India Pvt Ltd | Unlock the Sherlock in You | Tata Sky Limited | Bronze | ||
| Grey Digital | Life of I | Star Movies- Star India Pvt. Ltd | Gold | ||
| GroupM Media India Pvt. Ltd. | Center fresh Gum charades - Zubaan Pe Lagaam! | Center Fresh- Perfetti Van Melle India Pvt. Ltd. | Silver | ||
| A.8 Best Campaign- Online Advertising | |||||
| Company Name | Campaign Name | Brand | Rank | ||
| Grey Digital | Life of I | Star India Pvt. Ltd | Silver | ||
| Saatchi & Saatchi Focus Network | InfosysTrends: 2014 in 90 Seconds | Infosys | Gold | ||
| A.9 Best Digital Direct Response Campaign | |||||
| Company Name | Campaign Name | Brand | Rank | ||
| Grey Digital | India Plays BQC | Cadbury Bournvita | Gold | ||
| ibs | #MrMantasticSays “ Building Indias first responsive social brand | P&G - Old Spice | Bronze | ||
| Red Fuse | The Great Colgate Pilgrimage | Colgate Palmolive (India) Pvt Ltd. | Gold | ||
| B.1 Best Use of WAP /Html/ other sites for Mobiles | |||||
| Company Name | Campaign Name | Brand | Rank | ||
| GroupM Media India Pvt. Ltd. | Center fresh Gum charades | Center Fresh- Perfetti Van Melle India Pvt. Ltd. | Bronze | ||
| BcWebWise | Kokuyo Camlin Responsive Website | Kokuyo Camlin Limited | Silver | ||
| Thmbstrk-Indigo Consulting | Asian Paints Mobile Site | Asian Paints | Gold | ||
| B.2 Best App Developed- Product/ Services/ Corporate/ Films/ TV Shows etc. | |||||
| Company Name | Campaign Name | Brand | Rank | ||
| ixigo.com | ixigo PNR status app for Android | ixigo.com | Gold | ||
| TELiBrahma Technologies | Chris Gayle Became a hero, can you? | McDowell’s | Bronze | ||
| Social Wavelength | Emergency 24x7 | Apollo Hospitals | Silver | ||
| B.3 Best App Developed- Gaming | |||||
| Company Name | Campaign Name | Brand | Rank | ||
| 99Games Online Private Limited | Dhoom:3 The Game | 99Games Online Private Limited | Gold | ||
| Disney India | Chennai Express: Escape from Rameshwaram | UTV Motion Pictures | Bronze | ||
| Viacom 18 | 24 The Game | COLORS TV | Silver | ||
| B.4 Strongest Community Engagement | |||||
| Company Name | Campaign Name | Brand | Rank | ||
| Maxus | Selfie 2.0 – Worlds Biggest Selfie PhotographSelfie 2.0 - Fancam | Vodafone India | Silver | ||
| PHD India | Kaan Khajura teshan | Hindustan Unilever Limited | Gold | ||
| Group M Media India Pvt. Ltd. | Mentos Riddle | Mentos- Perfetti Van Melle India Pvt. Ltd. | Bronze | ||
| B.5 Best Innovation in Mobile Marketing | |||||
| Company Name | Campaign Name | Brand | Rank | ||
| VivaConnect Pvt. Ltd. | LiveTalk for BJP Rallies | Bharatiya Janata Party (BJP) | Gold | ||
| PHD India | Kaan Khajura teshan | Hindustan Unilever Limited | Silver | ||
| Red Fuse | The Great Colgate Pilgrimage | Colgate Palmolive (India) Pvt Ltd. | Bronze | ||
| B.6 Best Campaign- Use of Mobile | |||||
| Company Name | Campaign Name | Brand | Rank | ||
| Red Fuse | The Great Colgate Pilgrimage | Colgate Palmolive (India) Pvt Ltd. | Silver | ||
| PHD India | Kaan Khajura teshan | Hindustan Unilever Limited | Gold | ||
| ibs | Old Spice Mantastic Me - The worlds first user driven mobile advertising campaign | P&G - Old Spice | Bronze | ||
| C.1 Best Use of Social Networks | |||||
| Company Name | Campaign Name | Brand | Rank | ||
| FoxyMoron | Maybelline Baby Lips Kiss Song | Maybelline New York India | Gold | ||
| Interface Communications Pvt. Ltd. | 300 briefs, 300 ads in 3 days | Mondelez India Foods Ltd./ Oreo | Silver | ||
| Red Fuse | Smile. Camera. Action. | Colgate Palmolive (India) Pvt Ltd. | Bronze | ||
| C.2 Best use of Blogs | |||||
| Company Name | Campaign Name | Brand | Rank | ||
| PHD India | Be Beautiful | Hindustan Unilever Limited | Gold | ||
| Zee Entertainment Enterprises Ltd | Chennai Express and You | Zee Entertainment Enterprises Ltd. | Silver | ||
| C.3 Best use of videos | |||||
| Company Name | Campaign Name | Brand | Rank | ||
| Dialogue Factory, GroupM | Heineken - Inner Voice | Heineken | Silver | ||
| viacom18 | Imamogram app | MTV | Bronze | ||
| Madison Media Pinnacle | Cadbury Celebrations - Songs for Sisters | Cadbury India Pvt. Ltd (Mondelez International) | Gold | ||
| C.4 Best App Developed | |||||
| Company Name | Campaign Name | Brand | Rank | ||
| Hungama Digital Services | PizzaHut Chompathon App | Yum! Restaurants (India) Pvt. Ltd. | Silver | ||
| ibs | The world's first banking application using Twitter | Kotak Mahindra Bank | Gold | ||
| Company Name | Campaign Name | C.5 Most Effective Social Listening | Brand | Rank | |
| Social Wavelength | Customer Delight Through Social CRM | Idea Cellular Pvt. Ltd. | Gold | ||
| Company Name | Campaign Name | C.6 Most Effective Use of Digital Analytics | Brand | Rank | |
| Interactive Avenues Pvt. Ltd. | Sprite Teen Till I Die | Coca-Cola India Pvt. Ltd. | Silver | ||
| WATConsult | Reliance Property - Most Effective Use Of Digital Analytic | Reliance Property | Gold | ||
| D.1 Best SEO for website / universal search ranking | |||||
| Company Name | Campaign Name | Brand | Rank | ||
| SMG Convonix | The 3C’s of SEO – Customer, Content, Customization | Kotak Securities | Bronze | ||
| Zee TV | ZeeTV.com Case Study | Zee TV | Silver | ||
| Adlift | AdLift- Delivering Search ROI | Unitech | Gold | ||
| Company Name | Campaign Name | D.2 Best PPC | Brand | Rank | |
| Interactive Avenues Pvt. Ltd. | Houseful! | Book My Show | Gold | ||
| SMG Convonix | Pappu, Pappa & Dada “ Kotak Securities For Everyones Needs | Kotak Securities | Bronze | ||
| ISOBAR INDIA | Purest Water Discovered on Google | KENT RO System Ltd | Silver | ||
| D.3 Best SEM Strategy | |||||
| Company Name | Campaign Name | Brand | Rank | ||
| Interactive Avenues Pvt. Ltd. | Carzonrent- Weather API integration | Carzonrent | Bronze | ||
| iProspectCommunicate2 | API Wizardy | Cleartrip | Silver | ||
| Red Fuse | The Next Door Dentist | Colgate Palmolive (India) Pvt Ltd. | Gold | ||
| E.1 Best Integrated Media Campaign - Product/ Services | |||||
| Company Name | Campaign Name | Brand | Rank | ||
| Mio Design Pvt. Ltd | #GreatestFan | Reliance Life Insurance - Retirement Solutions | Bronze | ||
| Blogworks | Allen Solly Integrated Campaign | Allen Solly | Silver | ||
| Mediacom Communications Pvt. Ltd. | Soldier For Women | Procter & Gamble, India/Gillette | Gold | ||
| E.2 Best Integrated Media Campaign - Corporate | |||||
| Company Name | Campaign Name | Brand | Rank | ||
| Interactive Avenues Pvt. Ltd. | Spark The Rise | Mahindra & Mahindra | Gold | ||
| Innocean Worldwide India | Hyundai cricjockey | Hyundai Motors India Ltd. | Bronze | ||
| ibs | 75 Years of Bajaj Electricals - a long story well told | Bajaj Electricals Limited | Silver | ||
| E.3 Best Integrated Media Campaign - Social Cause | |||||
| Company Name | Campaign Name | Brand | Rank | ||
| Interactive Avenues Pvt. Ltd. | Winning Over With Good News! | Mahindra & Mahindra | Bronze | ||
| Madison Media Pinnacle | Halls Breathe the Change | Cadbury India Pvt. Ltd (Mondelez International) | Silver | ||
| Digital Law & Kenneth Saatchi & Saatchi | Half Stories - The Journey of Doing Right | Tata Capital Financial Services Ltd | Gold | ||
| E.4 Best Integrated Media Campaign - Films/ TV Shows / News Shows / Events | |||||
| Company Name | Campaign Name | Brand | Rank | ||
| FIRST SHOW DIGITAL | 1 Nenokkadine | 14 Reels Entertainment Pvt. Ltd. | Bronze | ||
| Grey Digital | Life of I | Star Movies- Star India Pvt. Ltd. | Gold | ||
| Viacom18 Media Pvt Ltd | Nano Drive with MTV 2 | Tata Nano | Silver | ||
| E.5 Campaign with the Best ROI | |||||
| Company Name | Campaign Name | Brand | Rank | ||
| Interactive Avenues Pvt. Ltd. | Houseful! | Book My Show | Gold | ||
| Interactive Avenues Pvt. Ltd. | Theres always a first time with ebay | eBay India | Silver | ||
| ibs | Old Spice Mantastic campaign - Building a Mantastic brand online in less than 3 months | P&G - Old Spice | Bronze | ||
| Company Name | Campaign Name | E.6 Creative Person of the Year | Brand | Rank | |
| Experience Commerce | Aarti Shah - Creative Director | experiencecommerce | NO AWARD | ||
| Experience Commerce | Virindersingh Villkhoo | experiencecommerce | NO AWARD | ||
| Company Name | Campaign Name | E.7 Most Promising Young Talent | Brand | Rank | |
| Havas Media | Jaysheel Pradhan | Havas Media | Gold | ||
| Company Name | Campaign Name | E.8 IDMA Person of the Year | Brand | Rank | |
| OLX IndiA | Amarjit Singh Batra | OLX IndiA | Gold | ||
| Company Name | Campaign Name | E.9 Best Digital Start-up of the Year | Brand | Rank | |
| RepIndia | RepIndia | RepIndia | NO AWARD | ||
| Supari Studios | Supari Studios | Supari Studios | NO AWARD | ||
| Company Name | Campaign Name | E.10 Best Digital Report | Brand | Rank | |
| Experience Commerce | Pepsi IPL BBI Report | Experience Commerce | NO AWARD | ||
| Company Name | Campaign Name | E.11 Best Digital Innovation | Brand | Rank | |
| ibs | Kotak Jifi - The world's first socially powered bank account | Kotak Mahindra Bank | Gold | ||
| Maxus India - Group M Media India Pvt Ltd | Indias First Simulated Test Drive in a Banner! | Tata Motors Limited | Bronze | ||
| HCL Technologies Limited | Coolest Interview Ever World’s First End-to-End Recruitment Campaign on Twitter | HCL Technologies Limited | Silver | ||
| E.12 Best Use of Technology | |||||
| Company Name | Campaign Name | Brand | Rank | ||
| Grey Digital | India Plays BQC | Cadbury Bournvita | Bronze | ||
| Maxus | Selfie 2.0 – Worlds Biggest Selfie Photograph | Vodafone India | Gold | ||
| VivaConnect Pvt. Ltd. | LiveTalk for BJP Rallies | Bharatiya Janata Party (BJP) | Gold | ||
| PHD India | F.1 Best Digital and Social Media Advertiser | Hindustan Unilever Limited | |||
| PHD India | F.2 Best Advertiser on Mobile | Hindustan Unilever Limited | |||
| Grey Digital | F.3 Best Digital and Social Media Agency of the Year | ||||
| Red Fuse | F.4 Best Mobile Media Agency of the year | ||||
