Interactive Avenues, Maxus among lead nominees at exchange4media's IDMA 2014
Interactive Avenues leads the nominees' list with 20 entries being shortlisted in various categories, whereas Maxus has 17 shortlisted entries
As the countdown begins for the Indian Digital Media Awards 2014, an initiative by exchange4media, all eyes are set on the lead nominees. The objective of the Indian Digital Media Awards 2014 is to recognize, celebrate and encourage the work being done in the ever-growing advertising and marketing communications activity in the digital media space... specifically, internet, mobile, gaming, social media and the blogosphere.
Interactive Avenues and Maxus are leading the pack, being among the top five nominees in several categories. Interactive Avenues and Maxus have secured the position being the lead nominees in several categories such as Best Banner, Best Benchmark Content, Best Website, Best Use of Web Based Games, Best Campaign – Online Advertising, Best Digital Direct Response Campaign, Most Effective Use of Digital Analytics, Best Use of Technology, Strongest Community Engagement, among others.
Interactive Avenues leads the nominees’ list with 20 entries being shortlisted in various categories, whereas Maxus has 17 shortlisted entries.
Among other nominees this year are Isobar India, PHD India, Grey Digital, and Red Fuse. The Award categories have been broadly divided into Web, Mobile & Tablets, Social Media, Search and PPC Campaigns and Special Awards.
| A. WEB | ||
| A.1 Best Banners -Single/ Campaign | ||
| Campaign Name | Company Name | |
| 1 | Mantastic Me “ The worlds first user created display campaign | ibs |
| 2 | Making Complex Simple and Simple Magical | Maxus India |
| 3 | No Touch Banner | SMG Convonix |
| 4 | Bournville - The new mmm... | Madison Media Pinnacle |
| 5 | Entertainment can come alive | Interactive Avenues Pvt. Ltd. |
| A.2 Best Banners - Rich Media with or without video | ||
| Campaign Name | Company Name | |
| 1 | Indias First Simulated Test Drive in a Banner! | Maxus India - Group M Media India Pvt Ltd |
| 2 | Making Complex Simple and Simple Magical | Maxus India - Group M Media India Pvt Ltd |
| 3 | Kick up a storm | Grey Digital |
| 4 | No Touch Banner | SMG Convonix |
| 5 | Hero Mileage | Maxus |
| 6 | The Most Explosive Homepage Ever | Grey Digital |
| A.3 Best Benchmark Content/Branded Content | ||
| Campaign Name | Company Name | |
| 1 | Winning Over With Good News! | Interactive Avenues Pvt. Ltd. |
| 2 | Half Stories - The Journey of Doing Right | Digital Law & Kenneth Saatchi & Saatchi |
| 3 | Tanishq My Expression Product Research = Marketing campaign | Maxus |
| 4 | Get Lost | Interactive Avenues Pvt. Ltd. |
| 5 | Kaan Khajura Teshan | PHD India |
| A.4 Best Website/ Microsite | ||
| Campaign Name | Company Name | |
| 1 | Relationship Beyond the Contract - Acknowledge your relationships for going beyond the contract | HCL Technologies |
| 2 | Life of I | Grey Digital |
| 3 | Selfie 2.0 - Worlds Biggest Selfie Photograph | Maxus |
| 4 | Tweetdown | 9X Media Pvt Ltd |
| 5 | Website Development for Human Touch of Chemistry | WAT Consult |
| A.5 Best Use of Ecommerce- Single Brand | ||
| Campaign Name | Company Name | |
| 1 | Yes Ecommerce models can be profitable too!! | HDFC Life |
| 2 | Bajaj Electricals Shop | ibs |
| 3 | How Did India Buy Homes Online? | FCB ULKA |
| 4 | Great Online Shopping Festival | SMG Convonix |
| 5 | Peri Peri Skinwear E-Commerce Site | WATConsult |
| A.6 Best Use of Ecommerce- Multi Brand | ||
| Campaign Name | Company Name | |
| 1 | Cromaretail.com - Building India's first Omni channel retail experience | ibs |
| A.7 Best Use of Web Based Games | ||
| Campaign Name | Company Name | |
| 1 | Unlock the Sherlock in You | Maxus India - Group M Media India Pvt Ltd |
| 2 | TwitterAuction for ShoppersStop | iContract India |
| 3 | SABurbia.com | Everest Brand Solutions |
| 4 | MTV Jugaad | viacom18 |
| 5 | 5.3 Million Reasons to Celebrate with Infosys Greet-a-thon | Saatchi & Saatchi Focus Network |
| 6 | Life of I | Grey Digital |
| 7 | Center fresh Gum charades - Zubaan Pe Lagaam! | GroupM Media India Pvt. Ltd. |
| A.8 Best Campaign- Online Advertising | ||
| Campaign Name | Company Name | |
| 1 | Making Complex Simple and Simple Magical | Maxus India - Group M Media India Pvt Ltd |
| 2 | Life of I | Grey Digital |
| 3 | Can shake anything | Interactive Avenues Pvt. Ltd. |
| 4 | Confessions of a Bride | Interactive Avenues Pvt. Ltd. |
| 5 | India Plays BQC | Grey Digital |
| 6 | Selfie 2.0 - Worlds Biggest Selfie Photograph | Maxus |
| 7 | InfosysTrends: 2014 in 90 Seconds | Saatchi & Saatchi Focus Network |
| A.9 Best Digital Direct Response Campaign | ||
| Campaign Name | Company Name | |
| 1 | India Plays BQC | Grey Digital |
| 2 | Simple rule of marketing- show what user wants to see | Maxus |
| 3 | Mr. Mantastic Says: Building Indias first responsive social brand | ibs |
| 4 | Purest Water Discovered on Google | ISOBAR INDIA |
| 5 | The Great Colgate Pilgrimage | Red Fuse |
| 6 | Croma- The Electronic MegaStore | Interactive Avenues Pvt. Ltd. |
| B. MOBILE & Tablets | ||
| B.1 Best Use of WAP /Html/ other sites for Mobiles | ||
| Campaign Name | Company Name | |
| 1 | Center fresh Gum charades - Taking Dumbcharades to the masses! | GroupM Media India Pvt. Ltd. |
| 2 | Satyamev Jayate Website | Indigo Consulting |
| 3 | KITSCH | RepIndia |
| 4 | Kokuyo Camlin Responsive Website | BcWebWise |
| 5 | Asian Paints Mobile Site | Thmbstrk-Indigo Consulting |
| B.2 Best App Developed- Product/ Services/ Corporate/ Films/ TV Shows etc. | ||
| Campaign Name | Company Name | |
| 1 | ixigo PNR status app for Android | ixigo.com |
| 2 | Chris Gayle became a hero, can you? | TELiBrahma Technologies |
| 3 | Emergency 24x7 | Social Wavelength |
| 4 | Conquering the Second Screen Taking Dance India Dance S4 Mobile | Zee TV |
| 5 | Ditto TV | Mobile App | Zee Entertainment Enterprises Limited |
| B.3 Best App Developed- Gaming | ||
| Campaign Name | Company Name | |
| 1 | Dhoom:3 The Game | 99Games Online Private Limited |
| 2 | India Plays BQC | India Plays BQC |
| 3 | Reinventing Fitness with Reebok "Live with Fire" | Isobar India |
| 4 | Chennai Express: Escape from Rameshwaram | Disney India |
| 5 | 24: The Game | COLORS TV |
| B.4 Strongest Community Engagement | ||
| Campaign Name | Company Name | |
| 1 | Selfie 2.0 - Worlds Biggest Selfie Photograph | Maxus |
| 2 | Kaan Khajura Teshan | PHD India |
| 3 | Nano Drive with MTV 2 | Viacom18 Media Pvt Ltd |
| 4 | Mentos Riddle Perfetti Scripted a murder mystery on Mobile | Group M Media India Pvt. Ltd. |
| 5 | Get Lost | Interactive Avenues Pvt. Ltd. |
| B.5 Best Innovation in Mobile Marketing | ||
| Campaign Name | Company Name | |
| 1 | India Plays BQC | Grey Digital |
| 2 | Music On Demand | PHD India |
| 3 | LiveTalk | VivaConnect Pvt. Ltd. |
| 4 | Kaan Khajura Teshan | PHD India |
| 5 | The Great Colgate Pilgrimage | Red Fuse |
| 6 | Nano Drive with MTV 2 | Viacom18 Media Pvt Ltd |
| B.6 Best Campaign- Use of Mobile | ||
| Campaign Name | Company Name | |
| 1 | The Great Colgate Pilgrimage | Red Fuse |
| 2 | Kaan Khajura Teshan | PHD India |
| 3 | BrookeBond Good Life Club | PHD India |
| 4 | Mentos Riddle Perfetti Scripted a murder mystery on Mobile | Group M Media India Pvt. Ltd. |
| 5 | Old Spice Mantastic Me - The worlds first user driven mobile advertising campaign | ibs |
| C. SOCIAL MEDIA | ||
| C.1 Best Use of Social Networks | ||
| Campaign Name | Company Name | |
| 1 | Oreo Swirls | WEBCHUTNEY STUDIOS PVT LTD |
| 2 | Maybelline New York Baby Lips Kiss Song | FoxyMoron |
| 3 | Life of I | Grey Digital |
| 4 | 300 briefs, 300 ads in 3 days | Interface Communications Pvt. Ltd. |
| 5 | Smile. Camera. Action. | Red Fuse |
| C.2 Best use of Blogs | ||
| Campaign Name | Company Name | |
| 1 | Vogue Eyewear Style in 60 | Viacom18 Media Pvt Ltd |
| 2 | BeBeautiful | PHD India |
| 3 | Tanishq Blogs | Interactive Avenues Pvt. Ltd. |
| 4 | #chennaiexpressandyou Indiblogger Activity | Zee Entertainment Enterprises Ltd |
| 5 | MTV India Blogs | viacom18 |
| C.3 Best use of videos | ||
| Campaign Name | Company Name | |
| 1 | Heineken - Inner Voice | Dialogue Factory, GroupM |
| 2 | Imamogram app | viacom18 |
| 3 | BeBeautiful | PHD India |
| 4 | Cadbury Celebrations - Songs for Sisters | Madison Media Pinnacle |
| 5 | Cadbury Bournville - Tape A Tweet | Madison Media Pinnacle |
| C.4 Best App Developed | ||
| Campaign Name | Company Name | |
| 1 | The hunt for the Ultimate Secret Agent in India | Tonic Media Digital PVT LTD |
| 2 | HDFC Diners Club | Interactive Avenues Pvt. Ltd. |
| 3 | Pond's | PHD India |
| 4 | PizzaHut Chompathon App | Hungama Digital Services |
| 5 | My Nikon Eye Facebook App | WATConsult |
| 6 | The world's first banking application using Twitter | ibs |
| C.5 Most Effective Social Listening | ||
| Campaign Name | Company Name | |
| 1 | Social Nerve Centre | SMG Convonix |
| 2 | #MrMantasticSays Building Indias first responsive social brand | ibs |
| 3 | BMW India - Effective Social | Isobar India |
| 4 | REEBOK INDIA - EFFECTIVE SOCIAL LISTENING | Isobar India |
| 5 | Customer Delight Through Social CRM | Social Wavelength |
| C.6 Most Effective Use of Digital Analytics | ||
| Campaign Name | Company Name | |
| 1 | Demystifying the ROI agenda | Maxus |
| 2 | Sprite Teen Till I Die | Interactive Avenues Pvt. Ltd. |
| 3 | Reliance Property - Most Effective Use Of Digital Analytic | WATConsult |
| D. SEARCH and PPC CAMPAIGNS | ||
| D.1 Best SEO for website / universal search ranking | ||
| Campaign Name | Company Name | |
| 1 | TravelGuru-Points of Interest | iProspectCommunicate2 |
| 2 | The 3Cs of SEO Customer, Content, Customization | SMG Convonix |
| 3 | ZeeTV.com Case Study | Zee TV |
| 4 | Kent - Made Organic More Pure | Isobar India |
| 5 | AdLift- Delivering Search ROI | Adlift |
| D.2 Best PPC | ||
| Campaign Name | Company Name | |
| 1 | Houseful! | Interactive Avenues Pvt. Ltd. |
| 2 | Mantastic Me The worlds first user created web banner campaign | ibs |
| 3 | Pappu, Pappa & Dada Kotak Securities For Everyones Needs | SMG Convonix |
| 4 | Theres always a first time with ebay | Interactive Avenues Pvt. Ltd. |
| 5 | Purest Water Discovered on Google with Kent | ISOBAR INDIA |
| D.3 Best SEM Strategy | ||
| Campaign Name | Company Name | |
| 1 | Houseful! | Interactive Avenues Pvt. Ltd. |
| 2 | Dynamic Exchange Rates | iProspectCommunicate2 |
| 3 | Carzonrent- Weather API integration | Interactive Avenues Pvt. Ltd. |
| 4 | API Wizardy | iProspectCommunicate2 |
| 5 | Theres always a first time with ebay | Interactive Avenues Pvt. Ltd. |
| 6 | The Next Door Dentist | Red Fuse |
| E. SPECIAL AWARDS | ||
| E.1 Best Integrated Media Campaign - Product/ Services | ||
| Campaign Name | Company Name | |
| 1 | Breakfast with Tropicana | Webitude and the D Company |
| 2 | Old Spice Mantastic campaign - Building a Mantastic brand online in less than 3 months | ibs |
| 3 | Reliance Life #GreatestFan | Mio Design Pvt. Ltd |
| 4 | Allen Solly Integrated Campaign | Blogworks |
| 5 | Soldier For Women | Mediacom Communications Pvt. Ltd. |
| E.2 Best Integrated Media Campaign - Corporate | ||
| Campaign Name | Company Name | |
| 1 | Maruti Suzuki Auto Expo Activation | Razorfish India |
| 2 | Happy GoodDay to You | MEC India |
| 3 | Spark The Rise | Interactive Avenues Pvt. Ltd. |
| 4 | Hyundai cricjockey | Innocean Worldwide India |
| 5 | 75 Years of Bajaj Electricals - a long story well told | ibs |
| E.3 Best Integrated Media Campaign - Social Cause | ||
| Campaign Name | Company Name | |
| 1 | Donate Your Caller Tune Campaign | Indigo Consulting |
| 2 | Send Shiva to Sochi | Ethinos Digital Marketing |
| 3 | Winning Over With Good News! | Interactive Avenues Pvt. Ltd. |
| 4 | Halls - Breathe the Change | Madison Media Pinnacle |
| 5 | Half Stories - The Journey of Doing Right | Digital Law & Kenneth Saatchi & Saatchi |
| E.4 Best Integrated Media Campaign - Films/ TV Shows / News Shows / Events | ||
| Campaign Name | Company Name | |
| 1 | 1-Nenokkadine Movie (Telugu) | FIRST SHOW DIGITAL |
| 2 | India Plays BQC | Grey Digital |
| 3 | Life of I | Grey Digital |
| 4 | Nano Drive with MTV 2 | Viacom18 Media Pvt Ltd |
| 5 | Krrish 3 Integrated | Hungama Digital Services |
| E.5 Campaign with the Best ROI | ||
| Campaign Name | Company Name | |
| 1 | Houseful! | Interactive Avenues Pvt. Ltd. |
| 2 | Theres always a first time with ebay | Interactive Avenues Pvt. Ltd. |
| 3 | #TwitterAuction for ShoppersStop | iContract India |
| 4 | Closing The Loop Using Digital | Maxus |
| 5 | eBay India goes Happy Go Crazy | Tonic Media Digital PVT LTD |
| 6 | Old Spice Mantastic campaign - Building a Mantastic brand online in less than 3 months | ibs |
| E.6 Creative Person of the Year | ||
| Campaign Name | Company Name | |
| 1 | Virindersingh Villkhoo - Copy Director | Experience Commerce |
| 2 | Aarti Shah - Creative Director | Experience Commerce |
| E.7 Most Promising Young Talent | ||
| Campaign Name | Company Name | |
| 1 | Priyanka Mantri , Mantri Developers Pvt. Ltd. | Mantri Developers Pvt. Ltd |
| 2 | Akshat Gupt, Supari Studios | Supari Studios |
| 3 | Megha Ahuja, Ogilvy & Mather | Ogilvy Mather Pvt. Ltd. |
| 4 | Shibu Shivanandan, resultrix | Resultrix Media Pvt. Ltd. |
| 5 | Jaysheel Pradhan, Havas Media | Havas Media |
| E.8 IDMA Person of the Year | ||
| Campaign Name | Company Name | |
| 1 | Ahmed Aftab Naqvi, Gozoop | Gozoop |
| 2 | Preetesh Chouhan - Vdopia | Vdopia Inc. |
| 3 | Rajiv Dingra, WATconsult | WATConsult |
| 4 | Amarjit Singh Batra, OLX India | OLX IndiA |
| 5 | Sachin Bansal, Flipkart | Flip Kart |
| E.9 Best Digital Start-up of the Year | ||
| Campaign Name | Company Name | |
| 1 | RepIndia | RepIndia |
| 2 | Supari Studios | Supari Studios |
| E.10 Best Digital Report | ||
| Campaign Name | Company Name | |
| 1 | Pepsi IPL BBI Report | Experience Commerce |
| E.11 Best Digital Innovation | ||
| Campaign Name | Company Name | |
| 1 | Kotak Jifi - The world's first socially powered bank account | ibs |
| 2 | Bacardi Buzzer | Webchutney Studios Pvt. Ltd. |
| 3 | India’s First Simulated Test Drive in a Banner! | Maxus India - Group M Media India Pvt Ltd |
| 4 | #CoolestInterviewEver: World's First End-to-End Recruitment Campaign on Twitter | HCL Technologies Limited |
| 5 | India Plays BQC | Grey Digital |
| E.12 Best Use of Technology | ||
| Campaign Name | Company Name | |
| 1 | India Plays BQC | Grey Digital |
| 2 | MTS Durga Pujo Awards | Brandmovers India |
| 3 | Selfie 2.0 - Worlds Biggest Selfie Photograph | Maxus |
| 4 | Entertainment can come alive | Interactive Avenues Pvt. Ltd. |
| 5 | When Google Play goes for Guerilla Strategy | Maxus |
| 6 | LiveTalk | VivaConnect Pvt. Ltd. |
| 7 | Making Complex Simple and Simple Magical | Maxus India - Group M Media India Pvt Ltd |
