IPL, Holi and Women’s Day dominate March readership trends: Taboola

Taboola has released the readership insights for March 2023 using Topic Insights to analyse real-time audience data to identify some themes that have engaged Indian readers throughout the month.

The surge in pageview traffic revealed insights into the diverse interests of Indian audiences in content across sports, festivals, and social events. Here are some of the key insights revealed from the readership trends for March 2023:

Sports: The Indian Premier League (IPL) is a highly anticipated T20 cricket league in India that typically starts in March, featuring some of the top cricket players from around the world. However, this year the league commenced in April. Mumbai Indians, one of the IPL franchises, recently unveiled a new jersey for the upcoming IPL 2023 season, which features their traditional blue and gold colors, along with a unique design featuring a gold pinstripe and the "MI" logo on the front. The jersey showcases the team's sponsors, Samsung, and DHL, on the front and back, respectively.

In other sports news, the Taboola Newsroom witnessed an impressive 1059% surge in readership in the past 45 days. Big sports events present an excellent chance for marketers to maximize their campaign's reach and efficiency by targeting relevant sports audiences, whose traffic is known to increase predictably during such events. A highly effective way to take advantage of this opportunity is by using high-impact packages that combine all sports-related audiences across the Open Web in India.

Festival and Social Events: The Taboola Newsroom saw a 1156% rise in readership regarding Holi. Similar to major sporting events, festivals also offer a golden opportunity for marketers to tap into an audience that is actively seeking out gift ideas for their loved ones. Smart brands can start planning their campaigns well in advance of the festive season in the latter half of the year, as it is sure to be a significant event. By leveraging contextual targeting, brands can effectively reach consumers as they research and browse gift options for their loved ones.

Meanwhile, the International Women's Day, celebrated worldwide on March 8, saw a 189% increase in readership on the Taboola Newsroom.