LinkedIn introduces Dynamic Ads in Campaign Manager
Dynamic Ads will make it easier for marketers to send personalised ads to every professional in their target audience across LinkedIn
Professional networking platform LinkedIn has announced that LinkedIn Dynamic Ads are now available directly in Campaign Manager. The tool will make it easier for marketers to send personalised ads to every professional in their target audience across LinkedIn, whether they are running campaigns on their own via self-service, or working with LinkedIn account team.
According to the company, Dynamic Ads help marketers build deeper relationships with audience by automatically customising ad creative with the publicly available information from LinkedIn member profiles.
LinkedIn Marketing Solutions has now made all key formats available via self-service, making it easy for all online marketers — regardless of size — to leverage LinkedIn’s advertising tools. Dynamic Ads is the final native ad unit to become available on a self-service basis.
Advertisers, like Procore Technologies and Vistage, have used Dynamic Ads to tailor campaigns to feature their company, product, service, event and more. As a result, LinkedIn Dynamic Ads have shown up to 2X the click-through rate of traditional display ads, the company said in a statement.
With LinkedIn Dynamic Ads, marketers can:
Get closer with audience
The native format delivers a new level of personalization. Because the creative is automatically personalised with each member’s profile info, such as their photo, first name, company and job title, one can capture audience’s attention in a way that standard display ads can’t.
Personalise creative at scale
Personalisation has been made simpler. Marketers can build creative and write ad copy once, and LinkedIn takes care of the rest by automatically personalizing the campaign for each person to be targeted. One can add macros — data mapping tools — for even greater customization capabilities. Dynamic Ads also include pre-built templates to streamline creative, and auto-translation to engage prospects.
Achieve full funnel marketing objectives
Dynamic Ads work for every stage of the buyer’s journey with different formats. To drive brand awareness, “follower ads” promote the company or showcase page to help build a community.
Also, marketers can now see how their campaigns are performing and leverage A/B testing to optimise your Dynamic Ads campaigns directly in Campaign Manager.
Dynamic Ads will be available in Campaign Manager for all businesses within the next week.
According to the company, Dynamic Ads help marketers build deeper relationships with audience by automatically customising ad creative with the publicly available information from LinkedIn member profiles.
LinkedIn Marketing Solutions has now made all key formats available via self-service, making it easy for all online marketers — regardless of size — to leverage LinkedIn’s advertising tools. Dynamic Ads is the final native ad unit to become available on a self-service basis.
Advertisers, like Procore Technologies and Vistage, have used Dynamic Ads to tailor campaigns to feature their company, product, service, event and more. As a result, LinkedIn Dynamic Ads have shown up to 2X the click-through rate of traditional display ads, the company said in a statement.
With LinkedIn Dynamic Ads, marketers can:
Get closer with audience
The native format delivers a new level of personalization. Because the creative is automatically personalised with each member’s profile info, such as their photo, first name, company and job title, one can capture audience’s attention in a way that standard display ads can’t.
Personalise creative at scale
Personalisation has been made simpler. Marketers can build creative and write ad copy once, and LinkedIn takes care of the rest by automatically personalizing the campaign for each person to be targeted. One can add macros — data mapping tools — for even greater customization capabilities. Dynamic Ads also include pre-built templates to streamline creative, and auto-translation to engage prospects.
Achieve full funnel marketing objectives
Dynamic Ads work for every stage of the buyer’s journey with different formats. To drive brand awareness, “follower ads” promote the company or showcase page to help build a community.
Also, marketers can now see how their campaigns are performing and leverage A/B testing to optimise your Dynamic Ads campaigns directly in Campaign Manager.
Dynamic Ads will be available in Campaign Manager for all businesses within the next week.
