Meta introduces new features to personalize reel experience on Facebook
Among the new tools are ‘Show more, Show less’ feature which will let users inform the types of reels they’ll see more or less of
Meta on Tuesday said that they are introducing new ways to discover short-form videos that are most relevant to the users along with new controls to help personalize video experience on Facebook.
Short-form video has gained a lot of interest among advertisers and businesses alike, as the reach has expanded on a global level.
Among the new tools are ‘Show more, Show less’ feature which will let users inform the types of reels they’ll see more or less of by tapping the three-dot menu at the bottom of the video player and selecting either Show More or Show Less. selecting Show More on a reel will temporarily increase its ranking score and for reels like it while selecting Show Less will temporarily decrease its ranking score.
The second feature is called Contextual labels which gives new labels on the Reels video player to explain why users are seeing certain reels.
“We’ve added Reels to the main navigation at the top of Facebook Watch to give you quick access to short-form video, making it easier to discover creators, trends, and content that matches your interests. Additionally, when watching videos on Facebook, you’ll now be able to scroll seamlessly between reels and long-form videos,” Meta said in a post.
