Netcore launches 90 ml to curb mobile spam

Netcore Solutions, a digital marketing solutions provider, has launched ‘90 ml’, a marketing solution to highlight a channel of consensual marketing for companies.

The mobile-based technology emphasises on 90 days ‘mobile linkage’ between the organisation and the consumer and thus named as 90 ml. This will enable the enterprise for a consensual engagement with the prospects over a period of 90 days and convert them to a consumer and also reduce mobile spam.

It will allow companies to communicate only to appropriate customers who are and will be interested in the products, thus ensuring faster sales cycle and optimized marketing spend.

90 ml is a scratch card, which can be bundled as a relationship card, a product replica card, a visiting card and packaged with any product. It also includes Multimedia Messages (MMS) and voice based communication, along with vanilla SMS.

Commenting on the launch, Abhijit Saxena, CEO, Netcore Solutions, said, “Mobile advertising has emerged as an integral part of a brand’s marketing campaign today. It has become an important engagement tool for brands, and aims to fulfil the gap that traditional media has been unable to bridge. It is the next wave of opportunity for marketers, brands, and advertising agencies to capture the attention of highly-desirable and affluent consumers on the go.”

“This unique concept of consensual engagement will benefit the organisation and the consumer equally. It will also enable the organisations to build a relevant database of the customer on the fly who are interested in their products. 90 ml has the potential of changing the way BTL activities are currently carried out and adding a new digital dimension to it as well,” Saxena added.