Guest Column: Shantomoy Ray, Founder & Director of K-Factor Communications, writes how the influence of mobile advertising is undeniable & why advertisers need to adopt best practices in this arena

Shantomoy Ray Aug 5, 2024 9:20 AM

InMobi's profit too sees a huge jump of Rs 89 crore

Aditi Gupta Dec 20, 2023 8:22 AM

The platform is offering free viewing, innovative formats & targeting options

NATIVE CONTENT Aug 3, 2023 1:08 PM

The company is reportedly planning to list at Nasdaq by the end of the fourth quarter of this calendar year and expecting a $14-15 billion valuation, according to media reports

exchange4media Staff Apr 1, 2021 9:35 AM

According to InMobi's latest report, mobile ad spending is predicted to rise 38% in India over this year

Misbaah Mansuri Jan 25, 2021 8:47 AM

The acquisition will strengthen Affle’s CPCU based platform and business model for omnichannel advertisers and enables Affle to expand into newer markets

exchange4media Staff Mar 2, 2020 6:47 PM

With over 250 million gamers in India, the scale & scope of the gaming industry are growing and experts say it’s time for advertisers to pay more attention to the medium

Shikha Paliwal Feb 4, 2020 8:09 AM

At DAN-e4m Digital Advertising Conference, mCanvas co-founder and CEO shared some of the best practices in creating a memorable mobile ad

exchange4media Staff Jan 24, 2020 8:36 AM

The DAN e4m Digital Report 2020 - ‘Indian Digital Ad Industry: Rs 50,000 Crore Opportunity by 2025,’ is a comprehensive look at all that will drive the digital ad space in India

exchange4media Staff Jan 23, 2020 8:24 AM

In India, MX Player, Amazon, TikTok top the charts on App Annie’s the list of Breakthrough Apps. We bring you some of the highlights from the report

Shikha Paliwal Jan 22, 2020 9:20 AM

Experts discuss the importance of mobile advertising in the digital ecosystem, and how 2020 will be a bigger year for it

Shikha Paliwal Jan 20, 2020 8:21 AM