The campaign 'ZEE5 TV Dekha Kya' educates users about the convenience of watching TV shows on ZEE5’s AVOD proposition, ZEE5 TV Apna TV
The pubcaster in the content sourcing policy for its new OTT platform, shared the revenue-sharing model for TV, OTT and digital networks
Ads are now being accepted as a fair exchange for quality content sans the exorbitant prices, say industry watchers about the OTT landscape
Industry is a divided house on Jio’s new offering, with some saying it will disrupt the Indian OTT landscape, while others suggesting the platform will have to raise the prices eventually
According to the latest report by Media Partners Asia, advertising contributed 51% to online video revenues in 2023 and is projected to grow to 54% by 2028
The ad-supported model for Amazon Prime Video is meant for the US, UK and Germany as of now
Superhit movies on streaming platforms are outperforming OTT originals on Ormax Buzz ratings. However, such films are launched mostly on SVoD, limiting their advertising potential
In her previous stints she has led teams to successes with Industry first Partnerships & Innovations across AVOD & SVOD
dentsu 2023 Media Trends looks at changes that will shape the way brands tap into shifting consumer behaviour
With the festive period around the corner and fresh content releasing directly on OTT AVOD platforms, category players expect a higher growth rate in the second half of the year
Guest Column: Manas Mishra, Co-Founder at Mediant, writes linear TV must look back on some of the opportunities that it let go of in the past
MX Media COO Gandhi shared that one of his key priorities is to drive investments in technology to enhance the user experience on both MX Player and MX TakaTak
The agency will handle media planning, social media and creative development for ZEE5’s B2B marketing function
According to information available in public domain, MX Gold will be available for a subscription of less than Rs 1/day
The AVOD platform will play a key role in Eros Now’s future content strategy and facilitate innovative windowing options which will give consumers more choices and flexibility
Industry players discuss the fast-emerging TVOD model as not only a recurring revenue stream for OTT platforms but also a way to ensure customer retention
Kalra will now be responsible for overall SVOD and AVOD business, developing the platform and content marketing strategy
At Elara Capital’s recently hosted VIBES 3.0, panellists discussed the rise of 'on-demand models' in the OTT space
OTTs with their regulated content and stringent quality checks have made them a favourite of advertisers. But lack of a common system of measurement has been hindering their ad potential, say experts
The gamified video ecosystem is designed to reward consumers for viewing content on the platform
In the first session of the media summit, Pioneer Consulting Asia-Pacific's Virat Patel & David Ratner explored the topic of emerging video trends in the times of COVID-19
Mansi Shrivastav - Head, Content Acquisition, MX Player, says international content dubbed in local Indian languages is a category that MX Player is looking to further expand
The platform emerges as the most engaged premium AVOD platform with 100 billion minutes of watch time in the year