Red Digital creates official Facebook game for movie 'Thank You'

Red Digital creates the official social game of the movie ‘Thank You’, to be released on the movie's Facebook page. The movie is about unfaithful husbands being tailed by a private detective, and the game designed by Red Digital sticks to this theme – it makes the users acts as detectives, who will have to click photographs at the right time to catch the flirtatious husbands and with every 5 correct photographs the user moves to the next level of the game.

Shikha Kapur, Senior VP, Marketing, Motion Pictures, UTV, said, “Movie based games are definitely becoming popular among both gamers and movie enthusiasts today. They help the movie reach out to the masses, introducing the premise of the film and giving them a chance to experience it even before the release. The game truly brings on interactivity as the gamer almost becomes a part of the movie, playing Akshay Kumar’s character through various stages, just like the movie. The game is the latest in UTV Motion Pictures’ initiatives to create interesting, interactive platforms to reach out to the movie viewing audience.”

Red Digital, CEO, Harsh Jain, said, "UTV’s Thank You has created an immense buzz as the best comedy of the year that promises to keep you in splits with superstars Akshay Kumar and Sonam Kapoor. With Thank You game, Red Digital has provided a platform for Bollywood fans to metamorphose themselves as Akshay Kumar and get immersed into the movie experience.” He also added, “Social media and gaming have become critical elements of every movie’s release and Red Digital is ensuring that every movie we work with maximizes their online reach and connects with their fans.”

With over 22.7 per cent of time on the internet being spent on social gaming, according to a recent Neilsen report, campaigns such as this one highlight how brands can use social media to reach out to the audience, instead of just collecting ‘likes’ through paid clicks.