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Brands are moving away from vanity metrics and increasingly betting on creators with audience trust, niche authority and strong category alignment, say experts
While revenue from operations rose 21% YoY to Rs 184.89 crore in FY26, total income increased 22% to Rs nearly 189 crore
According to Ravindra Sharma, Chief – Brand, Corporate Communication and CSR, SBI Life Insurance, while digital consumption is rising, TV continues to play a significant role
e4m Staff Jan 21, 2026 10:47 AM
In this ICYMI report, we break down India's 2026 mindset: how confidence and concern are fighting for the driver's seat.
e4m Staff Jan 12, 2026 12:52 PM
The account spans end-to-end media planning and buying across digital and traditional platforms; incumbent agency is Wavemaker
Tasmayee Laha Roy Jan 12, 2026 12:11 PM
The shift, industry experts say, is from priced premium to perceived premium, where marketing, storytelling, and experience do the heavy lifting
e4m Staff Jan 9, 2026 11:50 AM
Pallavi Chopra of redBus explains why brands must go beyond language—tapping into regional culture, emotion, and everyday connection
This innovative project highlights the agency’s commitment to combining creativity with advanced technology, setting a new benchmark in AI-powered visual storytelling
Neeraj Singh & sunny Sainy Dec 24, 2024 11:01 AM
With over 34 years of experience, Archana Jain's journey from the hotel industry to becoming the leading lady in PR is truly exceptional
Ritika Upmanyu Sep 2, 2024 4:13 PM
Prior to this, Shantaprasad Nagarmath was Head, Consumer Business (OTC plus Nutrition) at Dr. Reddy's Laboratories
e4m Desk Aug 12, 2024 10:39 AM
The combined entity is set to enhance Infibeam’s position in the digital finance aggregation space
The brand won 7 golds, 4 silver and 4 bronze metals across categories for their outstanding work and innovation
The agency has been mandated to create impactful campaigns that highlight the importance of literacy and the benefits of Same Language Subtitling (SLS)
e4m Staff Jul 31, 2024 1:26 PM
Prakhar Kasar has more than 16 years of experience across sales, marketing, and revenue streams
e4m Staff Jul 30, 2024 7:22 AM
Sidharth Parashar has joined hands with Aveen Dhall who has extensive experience in broadcast sales and the real estate sector
e4m Staff Jul 29, 2024 3:21 PM
A full-time CEO for the agency has been identified and will join in October from his current assignment oversees
e4m Staff Jul 25, 2024 11:03 AM
Tarun Chaudhary has 25 years of experience in diverse roles across advertising, sports marketing, consumer tech, digital media and event management
e4m Staff Jul 10, 2024 9:33 AM
Mendonza was most recently lead creative with RK Swamy BBDO on Mercedes-Benz
The young cricketers will promote PUMA’s footwear, apparel, athleisure, and accessories through various events and initiatives
e4m Staff Jul 2, 2024 12:37 PM
The radio channel won 10 golds, 13 silver and 12 bronze metals across categories for their exemplary work
e4m Desk Jun 26, 2024 10:41 PM
The other key winners include Aaj Tak Radio, Fever FM, Big FM, Music Broadcast Limited, Gulf Oil, Bank of Baroda and Axis Bank
e4m Staff Jun 26, 2024 10:36 PM
Susan Credle, Global Chair of FCB speaks about her new role, the agency’s leadership in India and more from Cannes Lions 2024
Neeta Nair Jun 20, 2024 10:43 AM
The tech innovation on TV showcased the all-new Swift at the Star Sports studios during the epic encounter between India and Pakistan
NATIVE CONTENT Jun 12, 2024 4:14 PM
Previously, he was with Bennett Coleman and Co as Associate General Manager
The campaign leverages the ‘Breaking News’ format of news channels to capture viewer attention
e4m Staff May 22, 2024 6:17 PM
The founder of Virtualness, Kirthiga Reddy, spoke to e4m on how Virtualness as a platform provides engagement and monetization for awards, events, certification, phygital goods and experiences
Shantanu David May 21, 2024 9:27 AM
Titled 'The Flex,' the refreshed logo represents modernity and dynamism
e4m Staff May 10, 2024 1:25 PM
Satish Saraf and Srikanth Bureddy, Founders of Valueleaf, talk about their entrepreneurial journey, strategy to transform MarTech landscape and expansion plans
The 'Farz Nibhaatey Hain' campaign stars Shubman Gill, Rahul Tewatia and Mohit Sharma
e4m Staff Apr 17, 2024 3:05 PM
The ad has been written by Tanmay Bhat, Devaiah Bopanna, Puneet Chadha and Deep Joshi with Moonshot as the agency
e4m Staff Apr 12, 2024 3:21 PM
Capri Global Capital has launched a new campaign 'Farz Nibhaatey Hain' conceptualised by Rediffusion Brand Solutions
At e4m NewsNext Summit 2024, Sanket Updhayay of The Red Mike speaks about the problem of truth versus popularity in newsrooms
Leander Paes’s act in the CRED UPI act was praised by a host of sports stars, including Andre Agassi
e4m Staff Mar 25, 2024 4:00 AM
By adding categories that are trending in the world, we continue to stay connected with global festivals, say organisers
e4m Staff Mar 14, 2024 3:38 PM
Our pick of the most creative commercials of the February 16-29 period
Aman Dhall, the Founder of CommsCredible, will lead ‘Gurgaon InCredibles’ team
Season 5 of Marathi Film Festival: Celebrating Marathi Cinema with the theme 'Charcha Tar Honarçh'
The campaign reflects the brand’s commitment to bringing people together across diverse communities
Growth in advertising spending reduced for most sectors in FY24, with eCommerce being the only exception, says a report released by Redseer Strategy Consultants
e4m Staff Mar 1, 2024 11:31 AM
In his new role, he will be working closely with IMEA Managing Director Anit Kurian
e4m Staff Feb 29, 2024 6:36 PM