According to Ravindra Sharma, Chief – Brand, Corporate Communication and CSR, SBI Life Insurance, while digital consumption is rising, TV continues to play a significant role
In this ICYMI report, we break down India's 2026 mindset: how confidence and concern are fighting for the driver's seat.
The account spans end-to-end media planning and buying across digital and traditional platforms; incumbent agency is Wavemaker
The shift, industry experts say, is from priced premium to perceived premium, where marketing, storytelling, and experience do the heavy lifting
Pallavi Chopra of redBus explains why brands must go beyond language—tapping into regional culture, emotion, and everyday connection
This innovative project highlights the agency’s commitment to combining creativity with advanced technology, setting a new benchmark in AI-powered visual storytelling
Sanjeev Mehta was with Standard Chartered Bank for 17 years
With over 34 years of experience, Archana Jain's journey from the hotel industry to becoming the leading lady in PR is truly exceptional
Mansi Khanna was earlier Nestle’s Category Marketing Manager-Dairy
Prior to this, Shantaprasad Nagarmath was Head, Consumer Business (OTC plus Nutrition) at Dr. Reddy's Laboratories
Launches Microshots™ AgeDefying Peptide⁶ Treatment Cream
The combined entity is set to enhance Infibeam’s position in the digital finance aggregation space
The brand won 7 golds, 4 silver and 4 bronze metals across categories for their outstanding work and innovation
The agency has been mandated to create impactful campaigns that highlight the importance of literacy and the benefits of Same Language Subtitling (SLS)
Prakhar Kasar has more than 16 years of experience across sales, marketing, and revenue streams
Sidharth Parashar has joined hands with Aveen Dhall who has extensive experience in broadcast sales and the real estate sector
A full-time CEO for the agency has been identified and will join in October from his current assignment oversees
Pankaj Arora’s last assignment was in CSR communications
Tarun Chaudhary has 25 years of experience in diverse roles across advertising, sports marketing, consumer tech, digital media and event management
Mendonza was most recently lead creative with RK Swamy BBDO on Mercedes-Benz
Alessandro Manfredi was with the company for over 20 years
The young cricketers will promote PUMA’s footwear, apparel, athleisure, and accessories through various events and initiatives
The radio channel won 10 golds, 13 silver and 12 bronze metals across categories for their exemplary work
The other key winners include Aaj Tak Radio, Fever FM, Big FM, Music Broadcast Limited, Gulf Oil, Bank of Baroda and Axis Bank
Susan Credle, Global Chair of FCB speaks about her new role, the agency’s leadership in India and more from Cannes Lions 2024
The tech innovation on TV showcased the all-new Swift at the Star Sports studios during the epic encounter between India and Pakistan
RedBeryl will provide impeccable membership services in India
Previously, he was with Bennett Coleman and Co as Associate General Manager
The campaign leverages the ‘Breaking News’ format of news channels to capture viewer attention
The founder of Virtualness, Kirthiga Reddy, spoke to e4m on how Virtualness as a platform provides engagement and monetization for awards, events, certification, phygital goods and experiences
Titled 'The Flex,' the refreshed logo represents modernity and dynamism
Satish Saraf and Srikanth Bureddy, Founders of Valueleaf, talk about their entrepreneurial journey, strategy to transform MarTech landscape and expansion plans
The campaign consists of four films that are being aired during IPL
Our pick of the best ads in Week 2 of April
The 'Farz Nibhaatey Hain' campaign stars Shubman Gill, Rahul Tewatia and Mohit Sharma
The ad has been written by Tanmay Bhat, Devaiah Bopanna, Puneet Chadha and Deep Joshi with Moonshot as the agency
Capri Global Capital has launched a new campaign 'Farz Nibhaatey Hain' conceptualised by Rediffusion Brand Solutions
At e4m NewsNext Summit 2024, Sanket Updhayay of The Red Mike speaks about the problem of truth versus popularity in newsrooms
Leander Paes’s act in the CRED UPI act was praised by a host of sports stars, including Andre Agassi
By adding categories that are trending in the world, we continue to stay connected with global festivals, say organisers
Our pick of the most creative commercials of the February 16-29 period
Aman Dhall, the Founder of CommsCredible, will lead ‘Gurgaon InCredibles’ team
Season 5 of Marathi Film Festival: Celebrating Marathi Cinema with the theme 'Charcha Tar Honarçh'
The campaign reflects the brand’s commitment to bringing people together across diverse communities
Growth in advertising spending reduced for most sectors in FY24, with eCommerce being the only exception, says a report released by Redseer Strategy Consultants
In his new role, he will be working closely with IMEA Managing Director Anit Kurian
Paying homage to his iconic scene in Animal, actor Upendra Limaye revisits his signature line from the movie, delighting ad lovers
Nisha Narayanan, Director and COO, Red FM and Magic FM, pays tribute to Ameen Sayani and the rich legacy he leaves behind
Dr. Sandeep Goyal, the Chairman of Rediffusion, muses about the supremacy of Lalitaji among mascots in the Indian ad world such as Gattu, Rasna Girl, Onida Devil and Chintamani
At the Radio Festival 2024, industry players discussed the changing representation of women in leadership roles in the radio industry