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Q] With the `2,400-crore commitment from Welspun, how are you planning your marketing strategies and how will you position Sintex as a multi-category solution brand?
At Sintex, the challenge is no longer just about durability— our tanks have always lasted 30–40 years— but about keeping water pure. You can store water in any tank, but that doesn’t mean it will stay clean. That’s why we’re repositioning ourselves as a water company, with ‘Saaf, Safe, Sahi’ at the core. We avoid recycled plastics, use the best raw materials, and design tanks that block algae, bacteria, and viruses. The same principle applies to our pipes, where muddy tap water often reveals poor quality. Sintex is evolving from ensuring durability to protecting the purity of water itself.
Q] How does Sintex plan to communicate this ‘health-first’ approach to its consumers?
We’ve re-tagged Sintex as ‘Saaf, Safe, Sahi’ - every product we launch must be clean, protect health, and be the right choice for the customer. That framework guides all communication: clearly positioning health as the priority across tanks, pipes and future products. Our message leans on a simple truth, that our generation is now realising: you can handle many problems, but a health problem becomes a major problem. So, Sintex’s role is to safeguard health through better materials and design, and we’ll communicate that consistently across touchpoints.