Spotify’s entry into India throws open advertising opportunities for brands
With Spotify’s Streaming Intelligence, brands and marketers can serve the right message to the right person in the right context
Music streaming service Spotify, which has over 207 million active users, has been launched in India on mobile, tablet and desktop, offering brands a new platform to connect with consumers in an exciting, targeted and impactful way.
Spotify lets people discover the right music for every moment, across hundreds of devices, allowing them to soundtrack their lives. When music fans stream in these moments, they reveal who they really are, the moment they are in, and even their moods; this first-party data and insights comprises Spotify’s Streaming Intelligence. For brands and marketers, this presents an unparalleled opportunity to serve the right message, to the right person, in the right context.
OnePlus, Brand USA, and Anheuser-Busch InBev will have exclusive rights to launch their advertising campaigns on Spotify India. Through Spotify, these brands will be able to reach out to highly engaged, passionate and socially active users.
Fully localised, the Spotify experience in India brings to brands an incredibly engaged audience.
Globally, Spotify Free users spend an average of 2.5 hours each day listening to music on the platform through multiple devices.
Brands will benefit from:
● Premium content environment: Spotify prides itself on being a premium environment that celebrates culture and creativity by bringing artists, fans, and brands together. The content on the Spotify service is licensed from our partners or created by our in-house team.
● Multimedia ad experiences: Compelling audio, video, and display ad formats available that help brands tell their story to the right audience in the right context. Music fans can create and discover playlists, and share instantly with friends on Spotify, Facebook, Twitter, Line, WhatsApp, text and email.
