The Social Olympics, 2024

I’ve never experienced the Olympics like I did this year. Everything was more of a conversation, more of a cheer, more of everything. It got me thinking if there was something different about this Olympics and then the obvious hit me. It’s Social Media. Our old friend who we often criticise for making us screen addicts this time around, helped us enjoy the good, bad and ugly of the Olympics in Paris too. The truth is that platforms like Instagram, Twitter, TikTok, and Facebook have transformed the way audiences experience the Olympics, making it more interactive, inclusive, and immersive. I was more connected than ever, and here’s why I feel so.

We could miss it but couldn’t ignore it.

Some people watched the event every year but this year social made everyone follow the event. Even if I missed the telecast, I was aware of what was happening. Social media platforms have provided real-time updates, allowing fans to stay connected with the latest happenings at the Paris Olympics. Whether it's a record-breaking performance, an unexpected victory, or a heartwarming moment, these platforms ensure that fans are always in the loop. The immediacy of social media means that news spreads quickly, and fans can react, share, and discuss events as they unfold. Be it a John Wick like Yusuf Dikec or the 100-grams-heartbreak, we are in the know and we are so connected that it is impossible to miss it and enjoy it.

The stories behind the stories.

One of the most exciting aspects of social media is the behind-the-scenes access it offers. Even before the event started, we knew the ones that we were interested in. South Korea shooter Kim Ye-ji is a shining example. She is a star on social and people are so connected to her that even before she stepped up to compete, we were cheering for her. Athletes, teams, and organizers share glimpses of their preparations, daily routines, and personal experiences. This insider perspective helps fans feel closer to their favourite athletes and teams, fostering a deeper connection and appreciation for the hard work and dedication that goes into competing at the Olympics. Stories of athletes overcoming adversity, breaking barriers, and representing underrepresented communities have been widely shared and celebrated. Social media has given a voice to these inspiring stories, highlighting the importance of inclusivity in sports.

It wasn’t a one-way street this time.

If you follow sports, you probably are curious to know more or want to share an opinion about it. Social media has made it possible for fans to engage with the Olympics in ways that were previously unimaginable. Through live streams, Q&A sessions, and interactive polls, fans can participate in the conversation and express their opinions. Hashtags like #Paris2024 and #Olympics have trended worldwide, creating a sense of global community and shared excitement. I wasn’t watching the opening ceremony because of a meeting but as soon as I saw posts of Gojira performing, I quickly tuned in on the live stream and caught a small part of it. It was wonderful. Messy but wonderful.

Sharable and Social friendly.

The Olympics this year was a social explosion. The events always had it but it was this year I realised the social potential of the event. From stunning athletic feats to humorous and heartwarming moments, social media has captured and immortalized countless memorable moments from the Paris Olympics. Viral videos, memes, and GIFs have spread joy and laughter, making the Olympics a source of entertainment beyond the competitions themselves. These moments have brought people together, creating shared experiences that transcend geographical boundaries. I don’t understand it completely but I too was so connected that I was slightly pissed at the French Government at messing some parts of it. I am not even at the event but I am connected.

To summarise, I feel the platforms have made the games more accessible, engaging, and inclusive, allowing fans from all corners of the world to come together and celebrate the spirit of the Olympics. As we look forward to future events, it's clear that social media will continue to play a pivotal role in shaping the way we experience and enjoy global sporting spectacles.

In the end, countries won and lost but social media won every day at the Paris Olympics. That’s clear.

Disclaimer: The views expressed here are solely those of the author and do not in any way represent the views of exchange4media.com