Guest Column: Aalap Desai, CCO and Co-Founder, tgthr, writes how social media platforms have transformed the way audiences experience the Olympics, making it more interactive, inclusive, and immersive
Aalap Desai and Rahul Vengalil bask in the afterglow of their Glass Lion in the first year of tgthr's inception, a feat that has won them many cheerleaders in the industry, they say
At e4m OOH Conference, industry experts discuss how the field has evolved
Guest Column: Adman Aalap Desai, the CCO and Founder of tgthr, writes about learning the ropes of advertising from the ad maven Piyush Pandey during Desai's stint at Ogilvy
The team comprises Anandi Sah, Vibhor Yadav, Pragati Rana and Anirudh Venugopal,
This move comes after Aalap's departure from Dentsu Creative
As per sources, Desai will be launching his own venture
Guest Column: Desai, Chief Creative Officer, Dentsu Creative West and Dentsu Creative Experience India, Dentsu Creative, shares his top ten learnings from the fest
Desai, Chief Creative Officer, Dentsu Creative West and Dentsu Creative Experience India, Dentsu Creative, talks about his experience as a jury member of the Radio & Audio Lions
'Let there be sport' has its heart in the right place, but as far as execution is concerned, it's far from a win
Shukla will report into Aalap Desai, Chief Creative Officer, Taproot Dentsu and Isobar India
A recent study by Deloitte & Lions shows that the roles of Chief Revenue Officer & Chief Growth Officer have grown exponentially over the last five years
Categories like Print and Outdoor might continue to see a decline in the number of entries from India
While some industry heads are expecting the number of entries to rise this year, others say financial constraints and lack of good work due to lockdowns will restrict the number
The initiative has been executed in collaboration with Dentsu Group
Guest Column: Aalap Desai, National Creative Director, Isobar India, shares a compilation of FAQs on making the shift to digital & highlights one needs to unlearn a lot of ATL to learn digital
Desai was with dentsumcgarrybowen India prior to this
In today’s edition of e4m Creative Zone, we speak to Aalap Desai, NCD, mcgarrybowen India, on the virtual ad shoots, client budgets and more