olympics
Using outdoor campaigns to go viral has become a powerful tool for brands to expand their reach and spark meaningful conversations with their audience, say experts
Chehneet Kaur Aug 27, 2024 9:27 AM
The rising brand value of Neeraj Chopra, Vinesh Phogat, and Manu Bhaker has positively impacted their endorsement game. But can they beat cricketers? Experts weigh in
Chehneet Kaur Aug 26, 2024 9:09 AM
In a social media post, the Olympic shooter was spotted indulging in a KFC Indian Spicy Veg Roll
e4m Staff Aug 12, 2024 4:37 PM
Guest Column: Aalap Desai, CCO and Co-Founder, tgthr, writes how social media platforms have transformed the way audiences experience the Olympics, making it more interactive, inclusive, and immersive
Aalap Desai Aug 10, 2024 8:26 AM
Guest column: Krishna Iyer, Director-Marketing, MullenLowe Lintas Group, writes about Olympics being used to further the political aspirations of host nations and participating countries historically
Krishna Iyer Aug 9, 2024 12:59 PM
Brands took to social media to celebrate golden boy Neeraj Chopra's silver medal win at the Paris Olympics 2024
Despite the decision to retire from wrestling and the disqualification from Olympics, brand experts say Vinesh Phogat's brand value will majorly remain unaffected
Chehneet Kaur Aug 8, 2024 9:08 AM
On early August 7, it was announced that wrestler Vinesh Phogat may be disqualified after the grappler was found 150 gm overweight ahead of women's 50kg final
Guest column: Brand Consultant and Managing Partner of Bright Angles Consulting LLP, Nisha Sampath writes why brands need a broader macro framework to navigate the changing landscape of sports
Nisha Sampath Aug 6, 2024 2:51 PM
An encore of Neeraj Chopra's 2021 win today would naturally boost his brand, say experts. However, some believe there has been an overestimation and brands queuing up are blind betting
Chehneet Kaur Aug 6, 2024 9:23 AM
The Secretary-General of ASCI said that brands should avoid misleading consumers or implying non-existent endorsements and maintain transparency, to uphold consumer trust
Chehneet Kaur Aug 2, 2024 2:28 PM
Guest Column: Siddhi Karia, Brand Marketing Specialist, Vero Moda, writes why Olympics is more than just a sporting event but a rich tapestry of stories and brand narratives
Siddhi Karia Aug 1, 2024 9:27 AM
This Olympics season, experts discuss the fine line brands should tread while congratulating sportspersons they don't represent on social media
Chehneet Kaur Aug 1, 2024 8:52 AM
Nisha Singhania, CEO and Managing Partner, Infectious Advertising, writes on the design & symbolism of the Olympics logo, medal and attire
Nisha Singhania Jul 31, 2024 8:52 AM
The campaign is a series of nine 15-second films, featuring 9 athletes
e4m Staff Jul 30, 2024 1:42 PM
Designed by Tarun Tahiliyani, the costumes by Aditya Birla's Tasva have come under heavy criticism for their fit and designs
e4m Staff Jul 29, 2024 7:15 PM
The brand has created a series of films that capture the story of the athletes and their historic journey to Paris
e4m Staff Jul 29, 2024 5:03 PM
According to Viacom18, the official broadcaster of Paris Olympics 2024, the IOA has said that the advertiser interest is 70% more than the last edition
Aditi Gupta Jul 29, 2024 8:59 AM
According to those in the know, the Indian Olympic Association has already bagged sponsorship deals from brands worth over Rs 50 crore
e4m Staff Jul 25, 2024 2:30 PM
The partnership involves interviews, footage-based clips, studio content, and build-up videos, catering to a diverse and multi-lingual audience
e4m Staff Jul 24, 2024 12:44 PM
With 20 concurrent feeds, JioCinema will ensure fans catch every thrilling moment
NATIVE CONTENT Jul 24, 2024 12:37 PM
Nearly half will stream it online (47%), while over a third will opt for coverage in newspapers or news sites (36%)
e4m Staff Jul 23, 2024 2:16 PM
130 Costa Coffee team members from six countries will deliver beverage experiences to fans and athletes at seven venues across Paris
e4m Staff Jul 22, 2024 3:47 PM
Following pressure and criticism about the SL72 relaunch ad, Adidas dropped Bella Hadid from its campaign
e4m Staff Jul 22, 2024 1:38 PM
The campaign for the regional Olympics and Paralympics has been curated by dentsu creative, Singapore
e4m Staff Jul 20, 2024 9:05 AM
India House will serve as a home away from home for athletes as well as fans
e4m Staff Jul 19, 2024 5:58 PM
This campaign reimagines Paris as a surreal athletic playground and features SDM’s track "Born to be a Legend"
e4m Staff Jul 15, 2024 2:41 PM
The coverage will be available across the Sports18 Network and for free on JioCinema
e4m Staff Jul 12, 2024 3:54 PM
As per people in the know, advertisers’ response to this Olympics has been good, thanks to a change in the mindset of corporates towards non-cricket sports & record haul of metals in Tokyo Olympics
Sonam Saini Jul 11, 2024 8:53 AM
According to sources, while advertisers have to spend between Rs 20-25 crore for co-presenting sponsorships, the cost for associate sponsorship is Rs 10-15 crore
Sonam Saini Jul 10, 2024 9:12 AM
The campaign, anchored by a film, encapsulates the relentless dedication of Indian athletes
PV Sindhu will play the role of an investor and the brand ambassador for Hoop
This is Herbalife's third consecutive Summer Olympics as the Official Nutrition Partner for Team India
India House by the Reliance Foundation represents a collective effort to elevate Indian sports globally
Will be the official sponsor of Team India at the Paris Olympics 2024
e4m Staff Jun 19, 2024 6:18 PM
Nine games like archery, chess, dance and cycling have been confirmed
exchange4media Staff Mar 2, 2023 10:58 AM
As per reports, Hiroshi Igarashi made the admissions during questioning by prosecutors
exchange4media Staff Feb 27, 2023 11:24 AM
Ogilvy India planned a host of activities with the brands at the 83rd edition of Kila Raipur Rural Olympics
exchange4media Staff Feb 4, 2023 4:54 PM
The network will broadcast the games in Bangladesh, Bhutan, India, the Maldives, Nepal, Pakistan and Sri Lanka
exchange4media Staff Dec 21, 2022 3:23 PM
Authorities in Tokyo recently raided offices of Dentsu, ADK Holdings in this connection
exchange4media Staff Dec 21, 2022 9:12 AM
The campaign will be promoted through social and digital media
exchange4media Staff Aug 7, 2022 10:00 AM
The campaign ‘Khudse’ also features high jumper Dev Karthick and judo champ Olivia
exchange4media Staff Jul 30, 2022 8:17 AM
Borosil will provide support via this sponsorship for Indian athletes participating in the upcoming Asian Games, Commonwealth Games and the 2024 Olympics
exchange4media Staff Nov 16, 2021 3:56 PM
The 'Maksad Toh India Ko Banana Hai" campaign has been created by Roadshow Films and directed by Aritra Sen & Sourya Deb
exchange4media Staff Oct 26, 2021 4:27 PM
Experts say that staying relevant is an uphill battle for athletes since their screen time is relatively lower than other endorsers
Mansi Sharma Sep 16, 2021 8:57 AM
On his association with the company, Chopra said that there is a need to educate Indians about life insurance & to help them plan their financial goals at the right time
exchange4media Staff Sep 8, 2021 12:36 PM
As per the data, airgun shooting player Manu Bhaker was the most visible Olympian on TV during the multi-sport event
exchange4media Staff Sep 4, 2021 8:13 AM
MPL Global Head of Communications Senjam Raj Sekhar walks us through the viral #FanBannJaaoge campaign crafted to drum up support for India's athletes
Mansi Sharma Aug 27, 2021 8:39 AM
As a part of the association, Olympic medallists Borgohain & Singh will be included in Shyam Steel’s print and digital campaigns pan India
exchange4media Staff Aug 25, 2021 3:33 PM
