Top 10 Utility and Social Apps in India
These apps are either already leading destinations for advertising or preparing to attract advertisers
Apps have become our window to the world, be they messaging apps, Over-the-top video streaming apps, or digital payment apps that made life easier after demonetisation. The market for in-app advertising is growing with more and more apps becoming indispensable. According to Chartboost, the mobile gaming audience platform, mobile ad spend accounted for over half of overall digital ad revenue in 2016 in the US. Digital video advertising is the biggest contributor to the digital advertising pie. Video ads now account for more than 35 % of all ad spends online.
Most of this revenue goes into the most popular apps on the app store, including Whatsapp, YouTube, Hotstar, Amazon, etc.
Here is a list of top 10 utility and social apps:
WhatsApp Messenger
Over 1 billion people use WhatsApp every day to stay connected. In a new blogpost, Whatsapp said that it is testing new features that will make it easier for people to communicate with the businesses they want to reach on WhatsApp. “We're building and testing new tools via a free WhatsApp Business app for small companies and an enterprise solution for bigger companies operating at a large scale with a global base of customers, like airlines, e-commerce sites, and banks. These businesses will be able to use our solutions to provide customers with useful notifications like flight times, delivery confirmations, and other updates,” the blogpost noted.
Shareit
Shareit already has one billion users worldwide and India accounts for over 30% of it's total users globally. Shareit is a file transferring app with more than 300 million users in India. The file transfer speed can go up to 20M/s, 200 times faster than Bluetooth.
Instagram
The social media app is quickly becoming a powerful tool for advertisers. In June this year, Instagram introduced a new feature - a ‘paid partnership with’ tag - that influencers can use whenever they share a paid post. In the blogpost announcing the launch of this feature Instagram said, “Launching this branded content tool is the first step in ensuring transparency of paid partnerships on Instagram.”
Hotstar
Hotstar is a digital and mobile entertainment platform, owned by Star India. Hotstar had around 63 million active subscribers as of January 2017. Hotstar is the one stop destination for sports, movies, TV shows and news.
Facebook
If you are not on Facebook, it is highly doubtful you exist. That makes it the single most sought-after destination for advertisers looking to grab the attention of their consumers. In the last one year, Facebook has come under fire for not checking fake news and allowing fake news to propagate on its platform. To reinstall faith, Facebook will reportedly hire 1,000 additional people to the internal team that reviews and removes Facebook ads.
Amazon
Amazon India has recently had immense success with launching and promoting third-party products on its marketplace. Nokia 6 was sold out on the platform within a minute, and as many as 10 million people signed up to receive notifications of the sale of Xiaomi’s Redmi 4 and Redmi 4A. As part of the initiative to help brands create innovative campaigns, Amazon aids brands with services like media planning, media buying and sometimes also with scripting the creatives. This makes Amazon.in the one-stop-shop for brands looking to launch and promote their products in the marketplace.
Google Duo
Google Duo is among one of the best video calling apps in the recent time. It’s simple and works on both iOS and Android phones. It has a simple interface and provides faster and high-quality video calling experience.
YouTube
There is no need to describe YouTube and what it does. Video is projected to claim more than 80% of all web traffic by 2019. In addition, 87% of online marketers are currently using video content in their digital marketing strategies. That makes advertising on YouTube an integral part of every advertiser's digital mandate.
Patym
You don’t have a mobile wallet, you have Paytm. Paytm has changed the way Indian’s transact, especially so since the night of November 8, 2016. Paytm has grown from being a mere mobile wallet to now a one-stop-destination for all your shopping and payment needs. Recently Paytm Mall has shown keen interest in the Diwali festive sale season to ensure an aggressive growth. From offering a cashback of Rs 500 crore this festive season to announcing Rs 100 crore specifically on media campaigns ahead of the Diwali festival, Patym Mall is leaving no stone unturned.
JioTV
Just like Paytm, Jio disrupted the digital ecosystem in India. 4G data usage saw a huge spike since the introduction of Jio. 4G data usage has gone up from 8,050 TB in June 2016 to nearly 40TB in June 2017 on the back of Jio.
Most of this revenue goes into the most popular apps on the app store, including Whatsapp, YouTube, Hotstar, Amazon, etc.
Here is a list of top 10 utility and social apps:
WhatsApp Messenger
Over 1 billion people use WhatsApp every day to stay connected. In a new blogpost, Whatsapp said that it is testing new features that will make it easier for people to communicate with the businesses they want to reach on WhatsApp. “We're building and testing new tools via a free WhatsApp Business app for small companies and an enterprise solution for bigger companies operating at a large scale with a global base of customers, like airlines, e-commerce sites, and banks. These businesses will be able to use our solutions to provide customers with useful notifications like flight times, delivery confirmations, and other updates,” the blogpost noted.
Shareit
Shareit already has one billion users worldwide and India accounts for over 30% of it's total users globally. Shareit is a file transferring app with more than 300 million users in India. The file transfer speed can go up to 20M/s, 200 times faster than Bluetooth.
The social media app is quickly becoming a powerful tool for advertisers. In June this year, Instagram introduced a new feature - a ‘paid partnership with’ tag - that influencers can use whenever they share a paid post. In the blogpost announcing the launch of this feature Instagram said, “Launching this branded content tool is the first step in ensuring transparency of paid partnerships on Instagram.”
Hotstar
Hotstar is a digital and mobile entertainment platform, owned by Star India. Hotstar had around 63 million active subscribers as of January 2017. Hotstar is the one stop destination for sports, movies, TV shows and news.
If you are not on Facebook, it is highly doubtful you exist. That makes it the single most sought-after destination for advertisers looking to grab the attention of their consumers. In the last one year, Facebook has come under fire for not checking fake news and allowing fake news to propagate on its platform. To reinstall faith, Facebook will reportedly hire 1,000 additional people to the internal team that reviews and removes Facebook ads.
Amazon
Amazon India has recently had immense success with launching and promoting third-party products on its marketplace. Nokia 6 was sold out on the platform within a minute, and as many as 10 million people signed up to receive notifications of the sale of Xiaomi’s Redmi 4 and Redmi 4A. As part of the initiative to help brands create innovative campaigns, Amazon aids brands with services like media planning, media buying and sometimes also with scripting the creatives. This makes Amazon.in the one-stop-shop for brands looking to launch and promote their products in the marketplace.
Google Duo
Google Duo is among one of the best video calling apps in the recent time. It’s simple and works on both iOS and Android phones. It has a simple interface and provides faster and high-quality video calling experience.
YouTube
There is no need to describe YouTube and what it does. Video is projected to claim more than 80% of all web traffic by 2019. In addition, 87% of online marketers are currently using video content in their digital marketing strategies. That makes advertising on YouTube an integral part of every advertiser's digital mandate.
Patym
You don’t have a mobile wallet, you have Paytm. Paytm has changed the way Indian’s transact, especially so since the night of November 8, 2016. Paytm has grown from being a mere mobile wallet to now a one-stop-destination for all your shopping and payment needs. Recently Paytm Mall has shown keen interest in the Diwali festive sale season to ensure an aggressive growth. From offering a cashback of Rs 500 crore this festive season to announcing Rs 100 crore specifically on media campaigns ahead of the Diwali festival, Patym Mall is leaving no stone unturned.
JioTV
Just like Paytm, Jio disrupted the digital ecosystem in India. 4G data usage saw a huge spike since the introduction of Jio. 4G data usage has gone up from 8,050 TB in June 2016 to nearly 40TB in June 2017 on the back of Jio.
