What net-savvy ChatSonic can do for marketers & content creators

The tech world has been abuzz about the newest AI conversational chatbot—ChatSonic that uses Google’s Knowledge Graph to provide factual and up-to-date information. 

Developed by Writesonic, the AI-powered writing assistant ChatSonic is believed to have surpassed the limitations of Open AI’s ChatGPT that debuted November-end. ChatGPT was considered as the biggest tech innovation of 2022 although it feeds on information until 2021, making it obsolete for all topics after that date. 

The icing on the cake is that ChatSonic, launched on December 12, can be used to create not just text-based content like full-length blog posts, press releases and ad copies but videos and arts as well. Founded in 2020 by Samanyou Garg, California-based company Writesonic is backed by Y-Combinator. In contrast, Open AI is backed by tech giant Microsoft. 

 ChatGPT and ChatSonic both are built on OpenAI’s GPT-3.5 architecture of large language models (LLMs) and hence are able to automate content creation work. Both the tools have got tremendous response from content creators and digital marketers who seek SEO-optimized content for their blog posts, technology experts say. 

ChatGPT versus ChatSonic

 *ChatGPT’s knowledge is limited till Q3 2021 while Chatsonic can provide reliable and accurate information in real-time by using Google’s Knowledge Graph.

*ChatSonic understands voice commands and answers back, just like Siri or Google Assistant. 

 *ChatSonic generates AI images by giving simple instructions, while ChatGPT creates AI-art forms after getting art as inputs. 

 *You can interact with specialists like an English translator, Math teacher, or comedian. 

 *ChatSonic remembers your last conversation and provides related information until you change the topic.

More threat to Google Search?

Many believe that if ChatGPT is allowed to connect to the internet, it could ultimately surpass Google Search. Does that mean Chatsonic could be the real Google Search killer? 

Samanyou Garg, Founder of WriteSonic, denies the suggestion, “We are not really working on building a search engine like Google, as search is not our primary focus. Our goal at Writesonic is to provide powerful AI tools to simplify the content creation process, be it written content, images, or videos, and that is where we believe we can make a difference in the market.”

We want to provide users with content that is up-to-date and factually correct, whether that be blog posts, emails, social media posts, Facebook ads, eCommerce product descriptions, or things like image and video generation, Garg insists. 

When asked about business projections for the chatbot, Garg says, “We already have 1 million+ users and by 2023, we are aiming to 5X that number. We believe that by the end of 2023, Writesonic will become a go-to platform for content creators and digital marketers.”

The company has ambitious plans to research and develop new features that solve different use cases like AI video generation, AI PowerPoint generation, and more, making it a comprehensive AI writing and content creation platform to help businesses maximize their publishing efforts.

Google’s alternative 

It is noteworthy that Google has announced its own conversational bot-LaMDA-in 2021. So far, it has not delivered the product reportedly due to the challenges of inaccuracy posed by the model. 

Meanwhile, rival Microsoft Corp. is betting big on ChatGPT and in discussions to invest as much as $10 billion more in OpenAI. Microsoft has previously invested about $1 billion in OpenAI. It’s also working to add ChatGPT to its Bing search engine, seeking an edge on Google's dominant search offering. 

Perhaps we could see Google rolling out LaMDA very soon.