Ravi Santhanam of HDFC to discuss digital disruption at Techमंच
Santhanam, Chief Marketing Officer, HDFC will speak on how digital innovations will forever change our typical workday as marketers
Digital disruption is changing every industry across the world. Technologies such as artificial intelligence (AI), big data, and machine learning are reshaping how companies do business. There are a handful of companies which are at the forefront of changing sales and marketing technology in innovative ways. The first step towards digital transformation is being open to change.
This year at Techमंच, Ravi Santhanam, Chief Marketing Officer of HDFC Bank will address a session on ‘Digital Disruptions and the Marketer. Are we ready?’ Santhanam will speak on how digital innovations will forever change our typical workday as marketers. “Digital transformation, digital eco-systems, APIs, new touch-points, AI (going beyond the hype and making it work), it is time to get ready and take these disruptions head on,” he asserts. exchange4media Group’s Techमंच is an exclusive event for marketing professionals to grow their network and stay on top of the latest developments in digital media, technology and marketing. It is a platform which brings together the advertising, marketing and media fraternity of the country to discuss digital.
Santhanam’s journey into marketing has taken an unconventional path, through automobile, finance, power and telecom. An engineer and an MBA from IIM Kolkata, Santhanam has worked across industries and geographies covering Strategy, M&A, Operational & Functional leadership roles.
In 1995, straight out of B-school and motivated by a keen interest in finance, he joined ICICI Bank, practising project finance for three-and-a-half years. He then joined UK-based energy company PowerGen, and looked after investment analysis based in its India office. After spending three years there, Santhanam decided to move on to a sector that was growing rapidly – telecom.
He joined Reliance Communications in 2002 where he was instrumental in setting up the Corporate Mobility, Public Access and Enterprise Businesses, before moving on to head the Public Access Business as its National Head. In 2009 he moved on to the mobility side as Head of Maharashtra.
Santhanam moved to Vodafone in 2010 as its COO for Uttar Pradesh to handle a vastly rural area. In 2013, he moved back to Mumbai to spearhead the newly created business vertical of Data, Devices, Content & Innovation. He was accountable for the growing Data business and feels privileged to have contributed to the current data led revolution that is happening in the country.
In 2017, Santhanam joined HDFC Bank as Chief Marketing Officer. He is now tasked with furthering the bank's brand metrics and digitising the entire customer experience.
A passionate football fan, Santhanam is married with two teenage children, who he believes are his primary teachers on all things digital and the digital experience.
Santhanam being a global influencer will join other speakers and experts at Techमंच to give you an unmatched perspective into the world of digital marketing. The conference will be followed by Indian Digital Marketing Conference & Awards 2018 (IDMA) which celebrates and encourages talent from the digital marketing space specifically, internet, mobile, gaming, social media and the blogosphere.
Share your story with us by entering IDMA 2018: https://e4mevents.com/idma-2018/
This year at Techमंच, Ravi Santhanam, Chief Marketing Officer of HDFC Bank will address a session on ‘Digital Disruptions and the Marketer. Are we ready?’ Santhanam will speak on how digital innovations will forever change our typical workday as marketers. “Digital transformation, digital eco-systems, APIs, new touch-points, AI (going beyond the hype and making it work), it is time to get ready and take these disruptions head on,” he asserts. exchange4media Group’s Techमंच is an exclusive event for marketing professionals to grow their network and stay on top of the latest developments in digital media, technology and marketing. It is a platform which brings together the advertising, marketing and media fraternity of the country to discuss digital.
Santhanam’s journey into marketing has taken an unconventional path, through automobile, finance, power and telecom. An engineer and an MBA from IIM Kolkata, Santhanam has worked across industries and geographies covering Strategy, M&A, Operational & Functional leadership roles.
In 1995, straight out of B-school and motivated by a keen interest in finance, he joined ICICI Bank, practising project finance for three-and-a-half years. He then joined UK-based energy company PowerGen, and looked after investment analysis based in its India office. After spending three years there, Santhanam decided to move on to a sector that was growing rapidly – telecom.
He joined Reliance Communications in 2002 where he was instrumental in setting up the Corporate Mobility, Public Access and Enterprise Businesses, before moving on to head the Public Access Business as its National Head. In 2009 he moved on to the mobility side as Head of Maharashtra.
Santhanam moved to Vodafone in 2010 as its COO for Uttar Pradesh to handle a vastly rural area. In 2013, he moved back to Mumbai to spearhead the newly created business vertical of Data, Devices, Content & Innovation. He was accountable for the growing Data business and feels privileged to have contributed to the current data led revolution that is happening in the country.
In 2017, Santhanam joined HDFC Bank as Chief Marketing Officer. He is now tasked with furthering the bank's brand metrics and digitising the entire customer experience.
A passionate football fan, Santhanam is married with two teenage children, who he believes are his primary teachers on all things digital and the digital experience.
Santhanam being a global influencer will join other speakers and experts at Techमंच to give you an unmatched perspective into the world of digital marketing. The conference will be followed by Indian Digital Marketing Conference & Awards 2018 (IDMA) which celebrates and encourages talent from the digital marketing space specifically, internet, mobile, gaming, social media and the blogosphere.
Share your story with us by entering IDMA 2018: https://e4mevents.com/idma-2018/
