Admatazz, a Mumbai-based independent agency, has launched a campaign for SteriSmart, a surface disinfectant brand from the house of Sterillium.
This campaign is targeted towards young parents who are constantly on the lookout to make their homes safer for their kids, especially in times like these where viral and bacterial infections are on the rise.
“Every young parent knows they can’t finish what they were saying without yelling over to stop their kid from putting something in their mouth, touching something dirty, almost hurting themselves by playing dangerously, and so on,” the agency said.
“We created a short three creative campaign centred around the above insight and emotion,” they added.