Lifestyle magazine Platform launched for train travellers

Platform, a lifestyle magazine created in collaboration with Southern Railways, has been launched. The magazine aims to provide travellers with new experiences while they are on the go. The goal is to organize and bring synergy to the journey, as well as to create a platform for brands to meet their consumers and for consumers to learn about the brands.

V Praveen Kumar (Founder – E-TOLLADS MEDIA), Shankar M Shiv (Co-Founder -Earth And Air), and Karthik PS (Co-Founder – Earth And Air) have overall of sixty years of experience in understanding and creating engaging content for a new gen audience. The founders are firm believers in the success of good content through effective distribution. The Platform evolved along the same lines, with rich content distributed to a specific audience via an in-rail distribution channel.

This is the first magazine to be released in conjunction with Southern Railways. This is a complete leisure lifestyle magazine with a wide range of content in various genres that includes automobiles, banking, education, entertainment, fashion, gadgets & technology, health, travel, etc., We want our readers to be able to relax and have an enjoyable journey. The in-train magazine is completely new, and we worked on it in phases. The first phase will include passengers from the following trains.

1. The Shatabdi Express between Chennai and Mysore

1. The Shatabdi Express from Chennai to Coimbatore

1. Chennai-Bangalore Double Decker

1. Chennai-Madurai Teja’s Express

The first edition will transport approximately 4000 passengers one-way and meet 8000 passengers in a single day. This provides access to approximately 2.08 lakh passengers per month. The advantage of repeat passengers is less than 15% in each train. This gives us a strategic advantage in reaching a diverse audience and ensures a monthly minimum readership reach of more than 1.6 lakh.

The audience base who travels by train is distinct/profiled and well-connected for spreading word of mouth. Also, the only journey where they will be at ease to consume all content, giving advertisers an advantage.

Some features

• First in-rail magazine in the history of Southern Railways
• A smart magazine where content can be consumed through print & digital
• High shelf-life with 30days of shuttle service.
• Maximum reach with new reader’s base on daily basis. (approx. 80% to 85% new travellers on a daily basis.)
• Maximum engagement with an avg. travel time of 6hrs per train (One-way journey)