Mogae Digital launches digital ‘Garden of Love’

Mogae Digital, originally promoted by Sandeep and Tanya Goyal, has announced the launch of a digital ‘Garden of Love’ in an interesting new rendition coinciding with Valentine’s Day. The Goyals are also the Indian JV partners of advertising giant Dentsu in India. It may be recalled that earlier in February 2009, Malaysia’s Astro Group had picked up a 50 per cent stake in Mogae Digital.

“The Garden of Love is a 24x7 garden of digital blooms, active 365 days of the year, because love as an emotion cannot be restricted to just one day in the year. Our Garden allows young (or not-so-young) romantics to send a flower of love anywhere, anytime, to their friends or partners,” informed Tanya Goyal, Director, Mogae Digital.

In the Garden of Love, users can choose between choices of three flowers, each of which comes in four colour options. The most interesting feature of the Garden is that once gifted and planted, the flower needs to be kept alive through a regular dose of nourishment, sunshine and water. Each watering can be done by the couple themselves, or by their friends and well-wishers, each time with a nice personalised message. If the flower is not properly tended and watered, it starts to wither. Alerts then go out to the couple that their flower of love is dying and needs immediate attention and watering.

“Romance as a market is still underleveraged on the Net in India. The intent with this product is to make love a year-round activity, which it any case is,” added Tarun Chaudhary, Marketing Head of Mogae.

The Times of India is partnering Mogae with promotion support in its city supplements like Delhi Times and Bombay Times nationally. Advertising support has also been confirmed by at least half-a-dozen large advertisers.