Reader's Digest: ‘Trusted Brand Awards 2009’
At a vibrant function held in New Delhi on May 28, Dr Kiran Bedi, IPS and Magsaysay Awardee and other dignitaries presented the 2009 Reader’s Digest Trusted Brand Platinum and Gold Awards. These awards were in more than 30 product categories ranging from airlines, cars to mobile phones, packaged drinks and printers. The Chief Guest for the evening was Dr Kiran Bedi. The Reader’s Digest Trusted Brands event was presented by State Bank of India in association with Bharat Petroleum Corporation Ltd, Ceat and Godrej.
At the function, Dr. Bedi spoke about the need for building and creating trust not only in regular brands and services but in other spheres of life as well.
Rajat Sethi, Executive Director, Reader’s Digest India, explained that the winners were chosen strictly on the basis of independent surveys conducted by Nielsen International to determine the true preference of consumers. Survey respondents had rated each brand on six core qualities: trustworthiness and credibility, quality, value, understanding of customer needs, innovation and social responsibility. The Trusted Brand survey has been conducted annually in India since the past four years and all over Asia since 1999.
The audience of over 300 delegates was entertained with scintillating performances by a music group as well as some brain bending quizzes along with some attractive prizes thrown in.
The Platinum winners for 2009 included the following brands in their respective categories:
| Category | Brand |
| Bank | State Bank of India |
| Insurance | LIC |
| Mobile Handet | Nokia |
| Car | MRF |
| Printer/Copier | Hewlett Packard |
| Sanitaryware | Hindware |
| Children’s Fashion | Lilliput |
| Lighting | Philips |
| Water Purifier | Aquaguard |
| Packaged Drink | Frooti |
