Relaxo signs Akshay Kumar as brand ambassador for Sparx
Sparx is looking to further intensify its association with the youth TG and highlight its brand sign-off, ‘Add Sparx to your life’
Footwear manufacturer Relaxo has roped in Akshay Kumar as brand ambassador its sports brand, Sparx. Sparx is looking to further intensify its association with the youth TG and highlight its brand sign-off, ‘Add Sparx to your life’.
Commenting on the development, Gaurav Dua, Executive Director, Relaxo Footwears Ltd, said, “Sparx, in a short span of time, has become an iconic brand amongst the youth.The new brand ambassador for Sparx had to be someone who possessed all these qualities. And who would be better than Akshay Kumar, a man who exudes energy, has an athletic body, is making a comeback as an action hero, depicts attitude and style, and last but not the least, adds sparx to his life in everything he does.”
The actor will now be seen endorsing Sparx footwear in a 40-second TVC shot in Kuala Lumpur City and created by 30 Seconds of Fame. Through this new commercial, Relaxo is showcasing the style, youthfulness and frenzy associated with Sparx.
The film revolves around a girl whose cell phone gets stolen by a rogue on a BMX bike. Akshay, along with his friends, standing across the street with a soccer ball, decide to chase the thief, and since they all have their Sparx on, they decide to use their soccer skills to get their hands on him with some fast paced action.
