Wavin enhances brand visibility during India vs. South Africa Cricket Series

Wavin, the building and infrastructure business of Orbia, is bolstering its brand visibility through a dynamic on-ground media presence in the ongoing India vs. South Africa cricket series. This strategic initiative aligns with Wavin's ongoing expansion endeavors within the Indian market, underscoring its commitment to delivering innovative & sustainable plumbing, drainage & stormwater solutions.

The decision to advertise in the cricket series emphasizes the unparalleled influence of cricket as a ubiquitous mass medium in India. With unprecedented viewership during the ODI World Cup across both traditional TV channels and modern OTT platforms, cricket stands as an influential conduit for engaging with diverse and extensive audiences. Wavin India has partnered with the Delhi-based creative agency Golden Rabbit Communications for this cricket field branding.

This strategic move follows the recent unveiling of the company's identity to Wavin, reinforcing its unwavering dedication to the Indian market. Wavin aims to ascend to the upper echelons, striving to secure a spot among the top 5 key players in the plastic piping segment within the next 4 years, exemplifying its steadfast commitment to advancement and eminence.

Operating in India through its two distinguished product lines—Wavin and Wavin Vectus—in the piping segment, the company has spearheaded an assertive marketing campaign targeting channel partners and plumbing consultants. These efforts are integral to the company's overarching marketing strategy, aimed at reinforcing its presence across the nation. Wavin is also leveraging digital platforms, transit channels, and various other mediums for impactful branding campaigns. Additionally, Wavin has notched up significant success with a robust loyalty program among retailers and plumbers, boasting an impressive and active user base of over 50,000.