The 2024 edition of the tournament recorded 36.3 million viewers, a 176% increase compared to the 2023 edition, according to the latest data from BARC

e4m Staff Aug 5, 2024 3:24 PM

The brands are Hyundai, House of Glenfiddich, Jaquar, Castrol, Kohler, Zepto, Amul, Xiaomi, among others

e4m Staff Jul 1, 2024 4:37 PM

Last year’s edition delivered the highest rated grand slam final and 150% increase in tournament reach on Star Sports

NATIVE CONTENT Jun 3, 2024 6:59 PM

Official broadcaster Star Sports has roped in 9 brands for the Grand Slam

exchange4media Staff Jun 29, 2022 1:57 PM

Experts say advertisers are keen on picking up sporting properties. T20 World Cup, which is three months away, already has five big partners on board

Sonam Saini Jul 8, 2021 8:55 AM

The channel will retain the rights to telecast The Championships till 2023

exchange4media Staff Jan 29, 2021 1:53 PM