The 2024 edition of the tournament recorded 36.3 million viewers, a 176% increase compared to the 2023 edition, according to the latest data from BARC
The brands are Hyundai, House of Glenfiddich, Jaquar, Castrol, Kohler, Zepto, Amul, Xiaomi, among others
Last year’s edition delivered the highest rated grand slam final and 150% increase in tournament reach on Star Sports
Official broadcaster Star Sports has roped in 9 brands for the Grand Slam
Experts say advertisers are keen on picking up sporting properties. T20 World Cup, which is three months away, already has five big partners on board
The channel will retain the rights to telecast The Championships till 2023