Volvo awards $500M global media account to IPG Mediabrands

Volvo has made a significant change to its media agency partnerships for the first time in close to 25 years, awarding the global media account (excluding China) to Initiative, part of IPG Mediabrands. This decision marks the end of a decades-long relationship with WPP’s Mindshare, the incumbent agency.

According to COMvergence, Volvo’s estimated annual media spend stands at approximately $500 million.

“Excited to welcome Volvo to our family," Eileen Kiernan Global CEO at IPG Mediabrands said on professional social networking platform LinkedIn.

As first reported by AdWeek, Volvo has entrusted IPG Mediabrands, with its media account across all markets outside of China, including key regions such as the U.S., U.K., Germany, Sweden, Japan, Australia, and Korea. The partnership is set to commence in 2025 following a brief transition period.

Volvo has made a significant change to its media agency partnerships for the first time in close to 25 years, awarding the global media account (excluding China) to Initiative, part of IPG Mediabrands. This decision marks the end of a decades-long relationship with WPP’s Mindshare, the incumbent agency.

According to COMvergence, Volvo’s estimated annual media spend stands at approximately $500 million.

“Excited to welcome Volvo to our family," Eileen Kiernan Global CEO at IPG Mediabrands said on professional social networking platform LinkedIn.

As first reported by AdWeek, Volvo has entrusted IPG Mediabrands, with its media account across all markets outside of China, including key regions such as the U.S., U.K., Germany, Sweden, Japan, Australia, and Korea. The partnership is set to commence in 2025 following a brief transition period.

Volvo has made a significant change to its media agency partnerships for the first time in close to 25 years, awarding the global media account (excluding China) to Initiative, part of IPG Mediabrands. This decision marks the end of a decades-long relationship with WPP’s Mindshare, the incumbent agency.

According to COMvergence, Volvo’s estimated annual media spend stands at approximately $500 million.

“Excited to welcome Volvo to our family," Eileen Kiernan Global CEO at IPG Mediabrands said on professional social networking platform LinkedIn.

As first reported by AdWeek, Volvo has entrusted IPG Mediabrands, with its media account across all markets outside of China, including key regions such as the U.S., U.K., Germany, Sweden, Japan, Australia, and Korea. The partnership is set to commence in 2025 following a brief transition period.